Denver, CO -- (SBWIRE) -- 10/10/2014 -- Limelight Marketing, LLC today announced its marketing services for local businesses. These services include local SEO (search engine optimization), video marketing, keyword research, and related marketing aids. By using local marketing, professionals like plumbers, electricians, and dentists can reach prospects who live in their areas of operation and eliminate useless leads.

"The internet is known as a worldwide medium, but there are thousands of businesses who don't need or want that kind of reach," explained Phil Sanko of Limelight Marketing. "Local contractors, dentists, and doctors can't help someone who is across the country. Instead, they need to gain interest in their local areas while excluding queries from outside their range. Local SEO excels at providing the desired results."

Local SEO aims to make sure that client businesses show up when someone enters a search term in Google that specifies a particular area. For example, someone may search for a "dentist in Denver" in order to limit search results to clinics in that particular city. Searches for locality-specific providers often include such details because would-be customers don't want to have to sort through hundreds of listings from other areas.

Businesses have many things to gain from local SEO as well. They want to get searches from people who are close enough to actually become customers, and by aiming for local terms, they also avoid the massive amounts of competition that beset listings at the national level. Limelight Marketing, which offers Local SEO Services in Denver, specializes in helping its clients gain all of these benefits. It can often place clients at the top of the relevant local listings, and sometimes, can even secure more than one spot for them.

"We don't stop with Denver SEO," Sanko added. "We also offer keyword research, which helps clients find more terms that they should aim for, personal coaching, and other SEO-related services. Along with that, we help with video marketing strategies. We provide pay-per-click services for those who don't want to have to wait for SEO to work."

Pay-per-click advertising has a reputation for being able to run up high costs, but this problem is a result of high competition for specific keywords. Campaigns aimed at local searchers, however, usually do not involve nearly as much of that competition. This can make it a surprisingly economical choice for contractors and other service providers who focus on specific areas and exclude general searches from their campaigns. Even so, SEO remains the king of internet-based marketing efforts because once a listing is obtained, there is no fee for clicks or views. For this reason, most people who go to Limelight Marketing have SEO as their prime interest and use other marketing methods as supporting strategies. This allows for a great combination of immediate results potential and long-term cost savings.

About Limelight Marketing
Limelight Marketing, LLC is a Denver SEO firm specializing in SEO, pay-per-click marketing, keyword research, and video marketing. Clients can choose one or more of these offerings to attract more leads from local residents and increase their business volume.