Saint Louis, MO -- (SBWIRE) -- 11/09/2015 -- Rosen Optometry, a local St. Louis eye care practice with a reputation for advanced patient care, has recently introduced the latest addition to its already vast array of cutting edge eye care devices, the new Visioffice eye measurement system.

Visioffice represents the latest breaking innovation in accurate lens measurement technology. "This cutting-edge technology allows us to capture high resolution 3-D images of your eyes, providing an amazingly accurate, personalized eyeglass lens, customized to the unique needs and characteristics of your particular visual condition," relates Dr. Steven Rosen of Rosen Optometry.

Visioffice also features a revolutionary new measurement, called Eyecode, which is unique to the Visioffice system and allows your optometrist to further personalize your lens prescription by measuring your Eye Rotation Center (ERC). Using Eyecode, your eye doctor is able to determine the position of both eyes' rotation centers with a single quick and convenient measurement. Combining this eye data with frame and head/eye behavior data enables Dr. Rosen to create a vision profile as unique as a person's fingerprint. Dr. Rosen relates, "Besides Eyecode technology, the unique combination of technologies in the Visioffice outdoes all other measuring systems currently available in the eye care world. Lenses created with the assistance of Visioffice are only available from practices that have gone above and beyond to invest in the greatest level of patient care and enhanced visual acuity by making this addition to their practice."

Much like fingerprints and many other features of a person's individuality, every pair of eyes is completely unique, rendering the one-size-fits-all approach of lens measurement obsolete. The Visioffice system allows Dr. Rosen to take exact measurements of each individual eye. In previous years eye doctors were only able to measure both eyes together, rather than independently, often skewing results and reducing the effectiveness of the lenses prescribed based on these measurements. The increased accuracy in lens measurements that is afforded by the new Visioffice allows for enhanced individualization of lenses and an increased ability to bring the clearest vision possible to each and every patient.

In addition to the advantages of accurate 3-D measurements, the Visioffice system also helps patients learn about the different features and benefits of the many lens designs, materials, and lens treatments available in Dr. Rosen's office, and helps patients choose which frames are best for them, through interactive and user-friendly videos.