NJ New Jersey, USA -- (SBWIRE) -- 10/19/2023 -- Global AR in Retail Market Report from AMA Research highlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns & country along with competitive landscape, player's market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions.
Major Players in This Report Include,
Google Inc. (United States), Amazon Inc. (United States), Apple Inc. (United States), Microsoft Corporation (United States), IKEA (Netherlands), PTC (United States), ZealAR (Australia), VALIS XR (Australia), Wikitude (Austria), DAQRI (United States)
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Augmented Reality in marketing and retail is the new technology that can see significant growth over the forecast period. Augmented Reality applications in retail such as virtual “try-before-you-buy†experiences ranging from previewing furniture to virtually trying on luxury fashion. The Covid-19 pandemic has accelerated the shift to digital shopping and AR has quickly become an essential technology for retailers. It has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches the relationship between consumer and brand and can be used in any location, be it PC at home, mobile devices, or kiosks in stores.
Opportunities
- Personalize E-Commerce with Augmented Reality
- Technological Advancements Such As Rollout of 5G Connectivity, As Well As the Launch of AR Apps or Functionalities
Market Drivers
- Increasing Number of Smartphone Users With Rapid Adoption of Technology
- Reduce Overhead & Shipping Costs with Augmented Reality
- Ongoing Shift from Offline to Online Shopping
Market Trend
- Integration of Augmented Reality in Marketing to Build Consumer Relationship, Boost Sales and Add Value to the Shopper Experience
Challenges
- Creating a Realistic Experience
- Difficulty in Generating Efficient 3D Models and Creating Content for Widespread Use
- Choosing Developers
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In this research study, the prime factors that are impelling the growth of the Global AR in Retail market report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers.
The AR in Retail market study is being classified by Type (Marker-based AR, Markerless AR), Application (Furniture and Decoration, Apparel, Accessories, and Shoes, Jewelry & Luxury, Makeup & Cosmetics, Grocery and Home Goods, Others (Automotive and Electronics)), Development Type (In-house, Third-party), Platform (Web-based, App-based), Offering (Hardware, Software, Services), Location (In-store, Online)
The report concludes with in-depth details on the business operations and financial structure of leading vendors in the Global AR in Retail market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market.
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Extracts from Table of Contents
AR in Retail Market Research Report
Chapter 1 AR in Retail Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Revenue (Value, Volume*) by Region
Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions
Chapter 6 Global Revenue (Value, Volume*), Price* Trend by Type
Chapter 7 Global Market Analysis by Application
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This report also analyzes the regulatory framework of the Global Markets AR in Retail Market Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers.