Wayne, NJ -- (SBWIRE) -- 04/01/2014 -- Ballantine Corporation recently posted a blog article outlining the advantages and disadvantages of direct mail marketing in the modern business world. For generations, direct mail has been a leading way to reach out to consumers and provide pertinent information.

In Understanding Direct Mail's Role in Integrated Marketing Solutions, Ballantine Corporation presents the evolution of direct mail marketing. For decades, people depended on mail as a major form of communication. Now there are multiple ways to communicate and direct mail remains an important way to stay in touch with consumers.

In today's competitive marketplace, Ballantine Corporation points out direct mail is an affordable and effective way to support other marketing campaigns. Direct mail is unique because people have an opportunity to sit down and carefully read the contents of the correspondence. Businesses can provide details about what they offer and consumers get a chance to read them at their leisure.

Few other marketing strategies can emulate direct mail marketing because it is a way to offer detailed information to customers. One of the only other ways this can be accomplished is by hiring a dedicated sales staff. Ballantine Corporation indicates hiring a sales staff can become time-consuming and costly. As a result, direct mail remains one of the most budget-conscious and comprehensive ways to advertise businesses.

About Ballantine Corporation
The Ballantine Corporation offers direct mail services including printing, mailing and personalized URL's. The family-owned business has been providing dedicated mail marketing services since 1966 .

Contact Info:

Ballantine
1700 State Route 23
Wayne, NJ 07470
973-305-1500