Albany, NY -- (SBWIRE) -- 10/15/2014 -- With five consecutive years of strong sales in the books, the search for new buyers is heating up among automakers. Marketers have an opportunity to find audiences of buyers who have previously not been a primary focus. Women car buyers, owners of vehicles in need of replacement, and traditional used-car buyers each present distinct opportunities.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
New car sales reach 16.5 million units in 2014, continuing rapid growth
Figure 1: Total US unit sales and fan chart forecast of new cars, 2009-19
More light trucks sold than passenger cars
Figure 2: U.S. UNIT SALES OF NEW CARS VS. LIGHT-TRUCKS, 1980-2013
Market drivers
High gas prices influence vehicle preferences
Figure 3: All grades all formulations retail gasoline prices, 2000-14
Key players
Figure 4: Top 10 brands, 2013 unit sales
Figure 5: Ford Market share and unit sales, 2002-13
The consumer
Aging vehicle primary driver for new purchase
Figure 6: Reasons for wanting another vehicle, by new intenders, May 2014
Nearly three quarters of car intenders plan to buy new
Figure 7: Car buyers who expect to purchase a new vehicle, by gender, May 2014
Consumers want to avoid future maintenance costs
Figure 8: Incentives and service features important to new vehicle intenders, May 2014
Smartphone connectivity can influence new car buyers
Figure 9: Tech and audio features important to new vehicle intenders, May 2014
Safety features highly influential among women
Figure 10: Safety features important to new vehicle intenders, by gender, May 2014
What we think

Issues and Insights

Who are the next audience of car buyers?
The issues
The implications
How can dealerships emphasize that car buying is not just a man’s world?
The issues
The implications
How can marketers help consumers solve the new vs. used decision?
The issues
The implications

Trend Application

Trend: Access All Areas
Trend: Slow It All Down
Trend: The Suite Life

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Market Size and Forecast

Key points
New car sales reach 16.5 million units in 2014, continuing rapid growth
Figure 11: Total US unit sales and forecast of new cars, at current prices, 2009-19
Fan chart forecast
Figure 12: Total US unit sales and fan chart forecast of new cars, at current prices, 2009-19

Market Segmentation

Key points
Crossovers help propel light truck sales above passenger cars
Figure 13: US UNIT SALES OF NEW CARS VS. LIGHT-TRUCKS, 1980-2013
Light-truck sales estimated to increase for fifth consecutive year
Figure 14: US unit sales of new light-trucks, 2009-14
Passenger car sales estimated to be relatively light
Figure 15: US unit sales of new cars, 2009-14
Toyota Camry still best-selling car despite no growth in 2013
Figure 16: Top 10 New Car Models, 2013 unit sales

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