New York, NY -- (SBWIRE) -- 09/16/2014 -- Minerals are nutrition rich food supplements that help in maintaining good health. Minerals such as calcium, chromium, Iron, zinc, folic acid and iodine protect bones, maintain hormone insulin and boost human energy levels. Minerals can only be taken from external sources and cannot be generated by our body. Minerals are classified in two broad categories: “macrominerals” such as calcium and magnesium (these minerals are generally needed in larger quantity for human body), and “trace minerals” such as iron, zinc selenium and folic acid (these minerals are needed in small quantity).

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Calcium is an essential mineral that provides a key role in neuromuscular function, many enzyme-mediated progression, blood clotting, and present rigidity to the skeleton. Iron serves as a transporter of oxygen to the tissues from the lungs by red blood cell haemoglobin. It also acts as a transport medium for electrons within cells. The needs for iron supplements in women are generally higher than men, mainly due to the menstrual blood losses of women.

High markup and market skimming practices, lack of regulatory framework to validate health claims, and inadequate investments in food and research sectors in developing countries of Asia Pacific are acting as a challenge for the minerals supplements industry. North America is the largest market followed by Europe. China and India are the largest market in Asia-Pacific region exhibiting highest growth rate over the past few years.

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According to United Nations International Children's Emergency Fund (UNICEF), the effective use of folic acid can help in preventing more than 125,000 severe birth defects including spina bifida (congenital disorder caused by the incomplete closing of the embryonic neural tube) every year. The U.S. and Canada mandated folic acid reinforcement in the late 1990s. Birth defects in the U.S. and Canada have since fallen by 20% and 50% respectively.

Increasing health awareness, increased incidence of lifestyle diseases, inadequate nutrition due to hectic lifestyle, and large population of baby boomers are some of the key drivers of the global minerals supplements market.

Minerals are generally low in cereal and tuber based diets, therefore, it is not possible to meet the recommended levels of iron, zinc, selenium calcium and magnesium. Generally, these foods have phytates which slow down the absorption of iron. To increase the absorption level of minerals, some meat, poultry, or fish are required to be included in daily diets. This is a key driver for the mineral supplements among vegetarian consumers who don’t use animal products or consumer.

The increasing use of minerals supplements in functional foods and beverages in recent years along with developments in the field of sales through internet sites, radio and television direct sales outlets, network marketing firms that sell directly to the consumer and health professionals who sell supplements from their offices has emerged as a big opportunity for the minerals supplements market.

Some of the major companies operating in the minerals supplements market are Glanbia Plc., NBTY, Inc., Herbalife International, Inc., Atrium Innovations, BASF SE, Pharmavite LLC, Koninklijke DSM N.V., 7 Day Health Corp., AIE Pharmaceuticals, ABH Nature's Products Inc., Aland (Jiangsu) Nutraceutical Co. Ltd. Atlantic Essential Products Inc., Bactolac Pharmaceutical Inc., and CSPC Pharmaceutical Group Ltd.

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Key points covered in the report:-

1. Report segments the market on the basis of types, application, products, technology, etc (as applicable)
2. The report covers geographic segmentation
North America
Europe
Asia
RoW
3. The report provides the market size and forecast for the different segments and geographies for the period of 2010 to 2020
4. The report provides company profiles of some of the leading companies operating in the market
5. The report also provides porters five forces analysis of the market.

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