Albany, NY -- (SBWIRE) -- 09/19/2014 -- Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as certain industry vertical proof points and ROI.

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This research focuses on the challenges and opportunities within mobile marketing and advertising in 2014 and beyond. The report includes market analysis, solution assessment, and forecasts 2014 - 2019. The report reviews existing display/UI methods as well as supporting systems and procedures. The report also evaluates the impact of next generation methods including the use of LTE Direct for location-based advertisements.

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Target Audience:

Traditional media outlets
Mobile network operators
Mobile platform developers
Mobile advertising networks
Marketing and advertising agencies
Smartphone and tablet manufacturers
Mobile search and content aggregators

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