New York, NY -- (SBWIRE) -- 10/11/2017 -- Over the last 5 years, the use of Mobile business intelligence tools to make business decisions has been making its way to the forefront, with organizations of all sizes gaining insights from past data with the help of Mobile business intelligence tools. Mobile business intelligence market is one of the greatly increasing market due to increase in use of smartphones, tablet PCs and other mobile devices at work place. Moreover, many organizations are looking to leverage the ability to receive and disseminate reporting and analytics from mobile devices in order to stay informed, make timely decisions and boost productivity.

Mobile business intelligence refers to deployment of business data on to mobile devices such as smart phones, tablets etc. Many key benefits of Mobile Business intelligence including increased competitive advantage, customer satisfaction, improved ROI and workforce productivity. Mobile business intelligence tools enable the mobile users to get business insights by analyzing data with the help of applications for mobile and smart devices.

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Mobile Business Intelligence Market: Drivers and Challenges

The major growth drivers of the mobile business Intelligence market include increase in the Bring Your Own Device (BYOD) trend, rise of Mobile Enterprise Application Platform (MEAP), growing popularity of Representational State Transfer Application Programming Interface (REST APIs), proliferation of in-memory computing, and rapid advancement of mobile device features.

Major challenges mobile business intelligence market is facing are limits on data interaction, means, and user can import limited data on mobile device. Another challenge should be smaller viewing space. These two factors are the major challenges for mobile business intelligence market.

Mobile Business Intelligence Market: Segmentation

Segmentation on the basis of Platform

Mobile Business intelligence market segmentation on the basis of platform includes software and services. Platform means on which operation system mobile business intelligence tool should be run.

Software and services
Segmentation on the basis of devices

Further mobile business intelligence market segmented on the basis of device such as smart phones, tablets and others.

Smart Phone devices
Tablets
Others
Segmentation on the basis of Industry

Mobile business intelligence market can be segmented on the basis of industrial use.

Healthcare and Pharma
Automotive
CPG
Retail
Energy
Others
Segmentation on the basis of End-Users

End- users of Mobile business intelligence tools are Small scale industries and large scale organizations. Both kind of industries have different applications of Mobile business intelligence tools.

Small scale industry
Large Scale organization
Competition Landscape

Key contracts

In April 2015, Microsoft, acquired Datazen Software, an industry leader in mobile business intelligence and data visualization on Windows, iOS and Android devices. The company aim was to provide simpler ways to find data insights to improve business.

In May 2015, Datamatics, the global Information Technology solutions provider, has completed its acquisition of the award winning 1KEYsuite of BI solutions from MAIA Intelligence.

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Key Players

Technology vendors assessed for Mobile Business Intelligence include Big Data Bizviz, Dundas Data Visualization, Inc., Information Builders, Inc., International Business Machines Corporation, Microsoft Corporation, Incorporated, Oracle Corporation, Qlik Technologies, Inc., Rosslyn Analytics, Ltd, SAP SE, SAS Institute, Tableau Software, Tibco Software, Inc., Zoho Corporation

Regional Overview

Presently, North America and Asia Pacific (APEC) is holding the largest market share for Mobile business intelligence market due increasing demand from Health care, Retail and energy sectors. Moreover, Europe is fastest growing market for mobile business intelligence due to increase in smart phone. Usage of smart phones and tablets driving the growth of mobile business intelligence market across the globe. The Demand for Mobile Business Intelligence market has risen dramatically over the past 18 months globally. The continued and unprecedented emergence of tablet devices for work and play, an increasingly mobile workforce, and the need for real-time insight at any moment, has resulted in new vendor offerings and shifting consumer demand.