Portland, OR -- (SBWIRE) -- 07/21/2017 -- Mobile marketing refers to marketing using a mobile device, such as a smartphone. It involves promotion of products and services for devices, networks, and smartphones. Mobile marketing is almost similar to electronic advertising and makes use of graphics, text and voice messages. Mobile marketing allows customers to access products and services easily.

Mobile Marketing Market By Solution
- SMS
- QR CODES
- MMS
- Mobile Applications
- In app messages
- Location based marketing

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Mobile Marketing Market Dynamics:

Drivers:
- Increasing usage of smartphones and increasing in number of tablet computers
- Development of mobile banking and payment systems

Restraints:
- Privacy concerns and lack of trust among consumers

Opportunities:
- Ease and convenience of usage
- Cost-effectiveness

Mobile Marketing Market Players:

The top players in the global mobile marketing market include Adobe Systems, AT&T, Vibes Media, IBM, SAP SE, Oracle Corporation, Eyebridge Soft Solutions Pvt. ltd., WASP Mobile, Velti Plc, and Cisco Systems.

Mobile Marketing Market By Industry Vertical
- Aerospace and defense
- Automotive
- Higher Education and Research
- Retail and consumer goods
- Healthcare
- Banking
- Others

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Mobile Marketing Market By End-User
- Small Scale Enterprise
- Large Scale Enterprise

Mobile Marketing Market By Geography
- North America
o U.S.
o Canada
o Mexico
- Europe
o UK
o Germany
o France
o Spain
o Italy
o Rest of Europe
- Asia-Pacific
o China
o Japan
o India
o Australia
o South Korea
o Rest of Asia-Pacific
- LAMEA
o Brazil
o Saudi Arabia
o South Africa
o Rest of LAMEA

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Table of Content for Mobile Marketing Market
1. Executive summary
1.1. Key findings
1.2. Market attractiveness and trend analysis
1.3. Competitive landscape and recent industry development analysis

2. Introduction
2.1. Report description
2.2. Scope and definitions
2.3. Research methodology

3. Market landscape
3.1. Growth drivers
3.1.1. Impact analysis
3.2. Restraints and challenges
3.2.1. Impact analysis
3.3. Porter's analysis
3.3.1. Bargaining power of buyers
3.3.2. Bargaining power of suppliers
3.3.3. Threat of substitutes
3.3.4. Industry rivalry
3.3.5. Threat of new entrants
3.4. Global mobile marketing market shares analysis, 2014-2025

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List of Tables for Mobile Marketing Market
Contain 45 Tables

List of Figures for Mobile Marketing Market
Contain 53 Figures