New York, NY -- (SBWIRE) -- 04/02/2019 -- The global mobile value added services (MVAS) market is expected to reach USD 950 billion by 2026, according to a new report by Reports and Data. The increasing use of mobile phones in semi-urban and rural areas along with the penetration of smartphones and tablets among people has sought a high demand for mobile value added services, thereby driving the market growth. Efforts made by the government for inclusive growth of people especially in rural areas, a rise in disposable income, a rapid increase in the number of internet users, and race among the telecom operators and handset manufacturers to gain a competitive edge are other factors that are expected to drive the market for mobile value added services.

The major players covered in this report:
Google (US), ZTE Corporation (China), Apple (US), Vodafone Group (UK), NowSMS (UK), AT&T (US), Verizon (US), Onmobile (India), Opencode Systems (Bulgaria), and Mozat (Singapore)

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Strict regulation by governments pertaining to start and stopping of a service to safeguard consumers from unfair practices by value added service providers and the need to understand consumer behavior and provide them customized content based on their choices are the factors expected to restrict the growth of the market.

North America holds the largest market with a market size of USD 166.9 billion in 2018 and would maintain its dominance during the forecast period owing to a very large user base for smart devices and deep penetration of internet and availability of high-speed network connectivity. Awareness among people regarding the use of the mobile value added services is the major reason for driving the growth in this region.

Understanding the market size
The size of the Mobile Value Added Services (MVAS) market is viewed in terms of the Share of Market, Total Available Market as well as Served Available Market. Not only does the study present the combined revenue for a particular market but also the market size for a specific geographic region. Analysis of percentage or the size of the Total Available Market based on the type of product, technology, regional constraints and others form an important part of the Mobile Value Added Services (MVAS) report.

Mobile Value Added Services (MVAS) Market by Solutions type (Revenue, USD Million; 2018-2026):
- Short Message Service (SMS)
- Multimedia Messaging Service (MMS)
- GPS Services
- Mobile Email & Instant Messaging
- Mobile Money
- Mobile Advertising
- Others

Mobile Value Added Services (MVAS) Market by End-User Type (Revenue, USD Million; 2018-2026):
- Individuals
- Enterprises

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Knowing the trends influencing the industry performance
Stakeholders, marketing executives and business owners planning to refer a market research report can use this study to design their offerings and understand how competitors attract their potential customers and manage their supply and distribution channels. When tracking the trends researchers have made a conscious effort to analyze and interpret the consumer behaviour. Besides, the research helps product owners to understand the changes in culture, target market as well as brands so they can draw the attention of the potential customers more effectively.

Our trend analysts look for the crucial connection between consumer trends, behaviour and values, to provide context for the sectors, demographics and global themes that matter to you.
Further key findings from the report suggest:
- On the basis of end user, the market has been segmented into Individuals and Enterprises. Individuals segment is expected to have the highest growth rate of CAGR 10.9% during the forecast period due to the proliferation of smart devices and mobile phones because of their falling prices and rise in the disposable income of people especially in developing countries like India and China.
- On the basis of region, market has been segmented into North America, Europe, APAC, Middle East, Africa, and South America. North America holds the largest market with a market size of USD 166.9 billion in 2018 and would maintain its dominance during the forecast period owing to a very large user base for smart devices and deep penetration of internet and availability of high-speed network connectivity. Awareness related to the use of the mobile value added services is the major reason driving the growth in this region.

Geographically, this report studies the top producers and consumers in these key regions:
- North America
- Europe
- China
- Japan
- Other Regions (India, Southeast Asia, Central & South America and Middle East & Africa)

We can also provide the customized separate regional or country-level reports, for the following regions:
North America, United States, Canada, Mexico, Asia-Pacific, China, India, Japan, South Korea, Australia, Indonesia, Singapore, Rest of Asia-Pacific, Europe, Germany, France, UK, Italy, Spain, Russia, Rest of Europe, Central & South America, Brazil, Argentina, Rest of South America, Middle East & Africa, Saudi Arabia, Turkey, Rest of Middle East & Africa

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Key Points From TOC:
Chapter 9. Company Profiles
9.1. Google
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Type Insights
9.1.4. Strategic Initiatives
9.2. ZTE Corporation
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Type Insights
9.2.4. Strategic Initiatives
9.3. Apple
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Type Insights
9.3.4. Strategic Initiatives
Continued……

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