Native advertising, which ad executives, editorial departments, and practitioners themselves consider a bit different than the conventional advertisements, is still in its nascent phase and has a different definition for everyone involved in the field. The study covers important players Such as Bureau, Outbrain, Taboola, Sharethrough
Edison, NJ -- (SBWIRE) -- 01/30/2019 -- HTF MI released a new market study on Global Native Advertising Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. At present, the market is developing its presence. The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Global Native Advertising Forecast till 2025*.
The prominent players in the Native Advertising are Interactive Advertising Bureau (United States) , Outbrain (United States) , Taboola (United States) , Sharethrough (United States) , Polymorph (United States) , TripleLift (United States) , Nativo (United States) , Instinctive Inc (United States) , Polar (United States) and OneSpot (United States).
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Industry Background:
Native advertising, also a type of online advertising, is the integration of marketing content in the form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In the United States, according to Native Advertising Institute, native display advertising has reported revenue of 59.35 billion Dollar in 2018 and more than 2x the growth rate of digital advertising as a wholeThis growth is primarily driven by Increasing adoption of digitalization and favourable government initiatives in various emerging economies including India, China, Brazil, and other and Escalating number of smartphone users globally.
Important Features that are under offering & key highlights of the report:
Globally, a noticeable market trend is evident The surging use social media platforms across the globe such as Facebook, Instagram, Tumblr, and Twitter and others. Major Vendors, such as Interactive Advertising Bureau (United States) , Outbrain (United States) , Taboola (United States) , Sharethrough (United States) , Polymorph (United States) , TripleLift (United States) , Nativo (United States) , Instinctive Inc (United States) , Polar (United States) and OneSpot (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Regulatory Insights:
California Consumer Privacy Act (CCPA) is passing a law for protection of data in United States which will be effective by January, 2020. It is expected to be country's highest commendable security and privacy law. Also, SEC is taking risk prohibiting steps to overcome breaches in financial sectors specific to public listed companies to increase risk assurance. European Union laws (GDPR) is taking important measures to protect data privacy and is expected to impact ~4% of global annual sales.
Market Trend
The surging use social media platforms across the globe such as Facebook, Instagram, Tumblr, and Twitter and others
Market Drivers
Increasing adoption of digitalization and favourable government initiatives in various emerging economies including India, China, Brazil, and other
Escalating number of smartphone users globally
Challenges
Some consumers consider these ads as annoying content instead of useful content
Opportunities
The surging number of companies willing to advertise through native advertising across the world
AdvanceMarketAnalytics follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
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To comprehend Global Native Advertising market dynamics in the world mainly, the worldwide Native Advertising market is analyzed across major global regions. HTF MI also provides customized specific regional and country-level reports for the following areas.
- North America: United States, Canada, and Mexico.
- South & Central America: Argentina, Chile, and Brazil.
- Middle East & Africa: Saudi Arabia, UAE, Turkey, Egypt and South Africa.
- Europe: UK, France, Italy, Germany, Spain, and Russia.
- Asia-Pacific: India, China, Japan, South Korea, Indonesia, Singapore, and Australia.
2-Page profiles for 10+ leading manufacturers and 10+ leading retailers is included, along with 3 years financial history to illustrate the recent performance of the market. Revised and updated discussion for 2018 of key macro and micro market influences impacting the sector are provided with a thought-provoking qualitative comment on future opportunities and threats. This report combines the best of both statistically relevant quantitative data from the industry, coupled with relevant and insightful qualitative comment and analysis.
Geographical Analysis: North America, Europe, Asia-Pacific etc
In order to get a deeper view of Market Size, competitive landscape is provided i.e. Revenue (Million USD) by Players (2013-2018), Revenue Market Share (%) by Players (2013-2018) and further a qualitative analysis is made towards market concentration rate, product/service differences, new entrants and the technological trends in future.
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In this study, the years considered to estimate the market size of Global Native Advertising are as follows:
History Year: 2013-2017
Base Year: 2017
Estimated Year: 2018
Forecast Year 2018 to 2025
Key Stakeholders/Global Reports:
Native Advertising Manufacturers
Native Advertising Distributors/Traders/Wholesalers
Native Advertising Subcomponent Manufacturers
Industry Association
Downstream Vendors
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Actual Numbers & In-Depth Analysis, Business opportunities, Market Size Estimation Available in Full Report.
Thanks for reading this article, you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.