Sellbyville, DE -- (SBWIRE) -- 03/20/2019 -- Natural Food Colors Market is poised to grow at a healthy rate over the projected time spell. Rising popularity of organic and natural food items among consumers is probable to make prominent contribution to natural food color market during the forecast period. Food & beverages products containing synthetic color are visually appealing but lack the nutritional value and are usually not beneficial for health. Increasing consumer awareness about the long-term health risks associated with the consumption of artificially colored food items is likely to shift market focus from synthetic colorants and will contribute significantly towards the natural food colors market size by 2024.

Stringent governmental policies & regulations towards the various consumables available in the market has forced the manufacturers to use natural ingredients in their products to avoid fatal health situations in the long term. These trends have led to significant contribution in the expansion of natural food colors market primarily in the emerging economies across the globe. For instance, FAO has regulated the synthetic food colors use in the food & beverage industry owing to their toxic and carcinogenic nature to avoid harmful implications towards human health.

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Product is primarily utilized in food items ranging from dairy products & energy drinks to cakes & muffins available at the bakery shops. Based on product, natural food color market size is segmented into carotenoids, anthocyanin, paprika extract, carmine, turmeric, cochineal extract, chlorophyll and others. Carotenoids attained a significant share of the overall antioxidants market size in 2016. This is attributed to its excellent properties including anti-oxidant, cellular damage and protection against chronic disease. Growing product demand in non-alcoholic beverage, bakery and frozen items will propel carotenoids demand by 2024.

Several other regional regulatory bodies are encouraging colorants made of natural ingredients across the food & beverage industry which will drive natural food colors market size by 2024. High product prices compared to their existing counterparts is the only factor which is likely to hinder the natural food colors market size by 2024.

Based on form, natural food colors market is segmented based into powdered dry, liquid and gel. In addition, it is also available in the form of paste, tablets and capsules in the market to be used as natural food colorant.

Based on application, the natural colors food market size is divided into food & beverage, fruits & vegetables and others including oil & fats and meat products. Growing population along with changing consumer lifestyle has propelled demand for frozen & packaged food primarily in the Asia Pacific which in turn will drive natural food colors market size during the forecast period. Furthermore, rising regulations against food items to ensure safe consumption will further stimulate natural food colors market over the projected time spell. Moreover, product has widespread application base in beverage industry which is anticipated to grow at a CAGR of over 6% over the projected timeframe. This is attributed to the rising beverage demand including juices, soft drinks, etc. which will drive natural food colors market in the coming years.

Asia Pacific natural food colors market is growing at a faster pace primarily in India and China due to rising consumer awareness against consumption of synthetic colorant based food items. Rapidly growing population along with rising regulations against consumption of food items formed from synthetic colorants will drive natural food colors market by 2024.

North American has captured the highest natural food colors market size in 2016. This is credited to strong health consciousness among consumers in the region which propelled demand for organic food products which is made up of natural colors. In addition, U.S. FDA has imposed regulations against the synthetic colorants consumption owing to its harmful implications on human health which will further propel natural food colors market by 2024.

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Robust growth would be seen in European natural food colors market size owing to several regulatory bodies which has imposed ban on consumption of synthetic colorants use in food items. For instance, European Food Safety Authority imposed stringent regulations against use of synthetic colorants in the food items which in turn will boost natural food colors market size by 2024.

Key natural food colors industry share contributors are Chr. Hansen A/S, Naturex S.A., Archer Daniels Midland Company, BASF SE, Kalsec Inc., Sensient Technology Corporation, DDW The Color House, FMC Corporation, Doehler GmbH, San-Ei Gen F.F.I Inc., Allied Biotech Corporation, Symrise AG, GNT International B.V. and Roha Dyechem Pvt. Limited.