New York, NY -- (SBWIRE) -- 01/01/2013 -- Bootiful Butt Cream, a non-surgical alternative to buttock augmentation procedures, is making its trade show debut at the the AVN trade show and exposition in Las Vegas in January of 2013. The product can be sampled in Booth 310 in the Hard Rock Casino’s Artist Hall from January 16th to 18th. “Beautiful booties are a major focus at the AVN show,” notes the product’s developer, Byron Thierry, “so it makes perfect sense to officially launch Bootiful Butt Cream there.”

Thierry hopes to connect with both consumers and potential distributors at the event. Bootiful Butt Cream is available in a 2-oz. size which retails for $39.99 at YourBootiful.com. The cream, which includes a blend of vitamins, antioxidants, natural botanical extracts and other natural ingredients, is covered by a 60-day money-back guarantee.

Distributors can get started with only a 12-jar purchase. They receive special wholesale pricing, plus marketing support including product images and marketing content. “Priced-Right-Products even handles retail returns, so our distributors don’t have to,” says Thierry. “We’re totally committed to the success of our distributors, whether they’re one-person operations or large retailers.” Contact Priced-Right-Products at YourBootiful.com or call 201-245-4665 for wholesale pricing, or stop by booth 310 during the trade show.

Thierry sees a great deal of potential in the “booty enhancement” product category. He notes that buttock enhancement products today are where “male enhancement” products were five or six years ago: relatively unknown, but poised to explode in popularity.

“Think back to when male enhancement pills like Extenze came on the market,” says Thierry. “Everyone laughed, and they were viewed more as a novelty or joke than anything else. But now there are over 2,500 different male enhancement products on the market. Bootiful Butt Cream is among the first derriere enhancement products available. Pardon the pun, but butt enhancement products are a growth opportunity.”

Buttock augmentation procedures are one of the fastest-growing segments of the plastic surgery industry. According to the American Society of Plastic Surgery (APAS), Americans spent more than $31 million on buttock augmentation surgeries in 2010, a remarkable 40 percent increase over the previous year.

However, “butt lifts” and augmentations are expensive—as much as $18,000—and come with a long list of painful side effects and complications. Patients have to lie on their stomach for over a week after the painful procedures, are not able to sit normally for weeks, and many have to take at least a couple of weeks off work to recover.

“Why go through all that trauma and expense?” asks Thierry. “Bootiful Butt Cream is specially formulated to improve the appearance of the skin and enhance the plumpness of tissues in the ‘booty.’ Our new product can help you gain a firmer, sexier bottom with no surgery risks or pain. It’s made with all natural ingredients, and even smells great.”