Boston, MA -- (SBWIRE) -- 10/13/2014 -- As the South African economy thrives, consumer incomes are growing and lifestyles are improving. As people find that they can increasingly afford to include a wide variety of high-quality foods such as meat, fruit and vegetables in their daily diets, the need to rely on hunger busting starchy roots is rapidly fading away. This trend had a major impact on demand for starchy roots during 2013, limiting total volume growth to 1%.

Euromonitor International's Starchy Roots in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2009-2013, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report:

- Get a detailed picture of the Starchy Roots market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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