Longwood, FL -- (SBWIRE) -- 12/14/2017 -- Many businesses are good at day-to-day operations, but often do not have a focus on the intricacies of marketing.

Targeted messaging to reach specific audiences and having well-defined goals and objectives are often missing ingredients limiting their success.

In Episode 12 of the "Market Your Business Like A Pro" podcast, Ken Countess talks about the need to include these areas of focus for successful marketing.

The episode can be found at http://www.marketyourbusiness.co/podcast.html as well as on iTunes, the Apple Store, Google Play, and Podbean.

Produced weekly, the podcast provides listeners tangible tips to help them strategically grow their business.

"Marketing is far more complex than it used to be," said Countess, managing director of The Countess Group and host of the podcast. "This episode provides an overview of the need to target audiences and to have well-thought out measurable goals and objectives."

About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.

An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.

Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.

Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001. Certified by Constant Contact, a member of the Microsoft Partner Network, and an affiliate of vCita, and Citrix (GoToWebinar), TCG provides value-added services such as:

- Executive Coaching
- Keynote Speaking
- Marketing Workshops
- Consulting
- Strategic Marketing
- Marketing and Corporate Communications
- Email Marketing
- Social Media Marketing
- Public Relations
- Internet/Website Development and Optimization
- Customer Acquisition/Retention/Engagement
- Lead/Demand Generation

Learn more about Ken Countess and The Countess Group at www.MarketYourBusiness.co.

Find us on Facebook (http://www.facebook.com/TheCountessGroup), Twitter (http://www.twitter.com/CountessGroup), Google+ (http://www.google.com/+TheCountessGroupMarketing), Pinterest (http://www.pinterest.com/CountessGroup), YouTube (http://www.youtube.com/countessgroup) and LinkedIn (http://www.linkedin.com/in/kencountess and http://www.linkedin.com/company/the-countess-group-ccg) and Podbean (http://marketyourbusiness.podbean.com).

All company names, product names and other brand names mentioned herein may be trademarks or service marks of their respective owners.

Media Contact:
Ken Countess
The Countess Group
407-242-4200
info@thecountessgroup.com