New York City, NY -- (SBWIRE) -- 08/02/2018 -- Automotive noise, vibration, and harshness (NVH) materials refer to the substances or agents that are capable of reducing or blocking NVH originating from parts of vehicles such as engine box, steering wheel, and brakes and accelerator paddles. The NVH is generally sensed at the steering wheel, engine box, seat, armrests, and the floor and pedals of the vehicle. According to a new report published by P&S Intelligence, the automotive NVH materials market size is projected to grow at a decent pace during the forecast period. The market growth is mainly driven by growing demand of automobiles worldwide and increasing concerns regarding reduction in fuel consumption and emission.

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Earlier, noise arising from vehicle parts were reduced by filling roofs, floors, and door panels of these parts with as much insulation as possible. Now, with advancements in material sciences, researchers have developed automotive panels designed with high performance acoustic materials such as porous metals, recycled materials, biopolymers, natural fibers composites and smart materials. These materials offer high density, air-resistance, and dampening properties which are capable of reducing NVH in automobiles. Hence, advancements in the material sciences field has led to the development of eco-friendly acoustic materials, which in turn is leading to the increase in the market growth.

Geographically, North America is estimated to be the second largest automotive NVH materials market, with respective volume and value contributions of 22.2% and 26.4% in 2017. The market in the region is mainly being powered by increasing investments in automotive production by manufacturers and high disposable income among consumers.

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Furthermore, vehicle manufacturers are highly concentrating on engine vibrations, cabin sounds, and suspension feedback of vehicles in order to improve the overall ride quality and reduce NVH.

Mergers and acquisitions, and new product launches are some of the major strategies adopted by the North American automotive NVH materials manufacturers to expand their business in the region. For instance, in January 2017, Teijin Limited acquired all the shares of Continental Structural Plastics Holdings Corporation, a company engaged in the development of automotive lightweight composite technologies. Teijin Limited undertook this this acquisition, with the aim to expand its high-performance composite technologies (including glass fiber reinforced thermosets and thermoplastics, carbon fiber, aramid fibers, and multi-material hybrid composite solutions) portfolio. Thus, such strategic developments by key players is further accelerating the market growth in North America.

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