Pune, Maharashtra -- (SBWIRE) -- 09/02/2015 -- The market size of Chinese online tourism industry is RMB 277.3 billion in 2014, increased by 27.1% on a YoY base. Air ticket and hotel remains the top 2 segments in 2014 with a total market share of nearly 81%. As the hottest segment of online tourism, the market share of online vacation has increased by 3% from 2012 to 2014.Due to higher unit price, online outbound vacation accounts for nearly half of the total Chinese online vacation market.

From the enterprises view, Ctrip and Tuniu remains the top 2 online vacation enterprises in 2014 with a total market share of nearly 33%. Tuniu has narrowed the gap against Ctrip by 5.6% in 2014.

The price war between traditional online travel agencies (OTA) and the access of many platform enterprises will lead Chinese online vacation market to a more competitive landscape.

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Table of Contents

1 Chinese Online Tourism Industry
1.1 Industry Chain
1.2 Market Size
1.3 Market Structure

2 Chinese Online Vacation Market
2.1 Industry Chain
2.2 Market Landscape
2.3 Market Structure
2.4 Competitive Landscape
2.5 Development Trend
2.5.1 Abroad Tourism Continues to Increase
2.5.2 Cruise Tourism- a New Growth Point of Overseas Tourism

3 Chinese Online Tourism APP Market
3.1 Development Status
3.2 User Study

4 Chinese Online Tourism UGC Market
4.1 Overview
4.2 Market Landscape
4.3 User Study

5 User Behavior Study of Chinese Online Vacation Industry

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List of Charts

Online tourism industry chain
Market size of Chinese online tourism industry, 2010-2018
Number of people covered by online tourism services in China, Jan-Nov 2014
Number of people covered by mobile online tourism services in China, Jan-Nov 2014
Structure of visits for online tourism services in China, Jan-Oct 2014
Market size of Chinese online tourism industry by segments, 2012-2015
Online vacation industry chain
Numbers and growth of tourism agency in China, 2005-2014
Revenue of tourism agencies in China, 2005-2014
Market size of Chinese online vacation industry, 2010-2018
Market size of Chinese vacation industry and share of online vacation, 2010-2018

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Australia Tourism Report Q2 2015 (http://www.marketreportsonline.com/401997.html)

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