Los Angeles, CA -- (SBWIRE) -- 02/04/2016 -- The vast innovation and massive technological advancements have truly created drastic global changes in all forms of industries including education, health, manufacturing, advertising and many more. Technology has paved the way for the unearthing of diversified forms of communication from all across the globe and this includes the rise of social media platforms like Facebook, Twitter, Instagram, Pinterest and a lot more.

Social media has truly made communication, search for valuable information as well as promotion and advertising a lot easier. Most businesses find the use of social media really useful and successful, especially with their marketing campaigns. However, the truth is that social media does not in any way fix a bankrupted business, but it can be used as a strategy to boost customer engagement and ultimately the sales and the revenue.

Incorporating the use of social media in marketing tactics as well as the customer acquisition funnel would absolutely boost business success because the reality is that people are now becoming more and more tech-savvy and engaged with the use of the internet and other computer technology. And the perfect way to engage with potential customers is by utilizing the same social media platforms they are engaged in.

Every business has varied sales funnel structures and they evolve to keep up with the changing business needs.

Here are the phases of a basic sales funnel model and how social media works wonders in boosting customer engagement.

Creating Brand Awareness

Business is all about selling and the very first thing that marketers should know is how to make potential customers aware of the brand. Building awareness is crucial and it can be done through shareable content through Omnichannel marketing, specifically through the utilization of Social media.

Establishing Brand Familiarity

On the first phase, the brand has already been introduced through content sharing in social media. The next big step would be to have the audience be more familiar with the products and services being marketed. Making constant posts of informative and relevant content in social media will definitely create "brand recall" to the audiences; this will then make the social media users be converted to followers.

Building "Product Consideration"

This is the most critical phase in the sales funnel because of the fact that marketers should now be more focused on the making people consider the products or services as one of the best options in the market. Here, the goal is to make "consideration" converted into a purchase. This can be done by building and growing a credible reputation in social media.

Generating Successful Purchases

Having the customers actually purchase the brand is the ultimate aim and step in the sales funnel. This is the most critical phase because customers would either make a purchase and develop brand loyalty; or may result otherwise and the customers' engagement may be put to a complete halt. Customer satisfaction and value expressed through comments, likes and post shares are the keys to keeping customers well-engaged with the brand.

Developing Customer Loyalty

A matter of fact is that some customers will be completely engaged with the brand and some may leave and search for other options. Helping customers through the purchasing process and valuing the customers even after the purchase is the best strategy to keep them from finding better brands. Products may just be the same, but the way purchasing customers are treated and values are what matters most to keep them loyal. The best social media approach would be to send customers updates, valuable information, discount coupons and freebies; this would definitely make loyal clients more loyal to the brand.

About Optikal
Optikal is an OmniChannel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

Contact
Dimitry Vital
PR and Marketing @ Optikal
Telephone: 323-372-1289
Email Address: info@optikal.com
Website: http://www.optikal.com