Saugus, MA -- (SBWIRE) -- 10/07/2014 -- In an age of online advertising, search engine optimization and the elusive goal to be on the front page of Google's results, it's interesting to note that 71% of travelers 'often' look at the messages on roadside billboards and 37% report looking at a billboard ad every or 'most' of the time they go past one. The numbers are staggering, with 72% of billboard viewers frequently or sometimes stating they shop on their way home from work, and 68% frequently or sometimes make their shopping choices inside their automobile.

In fact, according to Gabriel Farhat of Park Press Printers, "Positioned on heavy-traffic arteries like highways outside major cities, billboards generate visibility and impressions with a memorable, high-impact message delivered in the seconds it takes to drive past the billboard. Done correctly, a billboard conveys a message in an entertaining or clever manner as opposed to the one that conveys a very crowded message with various fonts and colors and leaves you confused about what you've just seen."

With this in mind, Park Press Printers, experts in billboard printing in Massachusetts, is proud to announce they are now offering new state of the art billboard printing with lighter material that requires half the labor to install. Farhat confirms, saying, "In the twenty-first century, a growing number of clients want billboards in Boston that not only look great, but also inflict minimal damage on the environment. For the eco-conscious, we offer a polyethylene (PE) substrate as a responsible alternative to polyvinyl chloride (PVC or vinyl), which is difficult to recycle. Polyethylene offers the same good looks as PVC at a comparable cost, while being 100% recyclable, which means less impact on the environment."

According to Farhat, the unique capabilities of Park Press match the special demands of billboard printing around the state, stating,"Our grand format printers reach widths up to 196", or nearly double the size of large format printing, which is limited to 100"wide printers. In addition to the size advantage, our focus on quality and customer service allows us to produce billboards to specifications in a short amount of time when needed."

About Park Press Printers
Established in 1934, Park Press Printers and Direct Mailing believes in always exceeding customer expectations. The corporate culture encourages a strong work ethic, with employees taking pride and ownership in every job they handle. This unique philosophy underscores the two major ingredients to Park Press Printers and Direct Mailing's continued success: total customer satisfaction and high level of staff attention to quality and detail.