Orlando, FL -- (SBWIRE) -- 03/15/2018 -- Contrary to the way many businesses think of email marketing, hitting the send button isn't the end of a campaign. It's actually just the beginning, and can be a path to increased sales on a consistent basis.

On Episode 24 of The Countess Group's "Market Your Business Like A Pro" podcast, listeners learn 5 tactics that will help a company get significantly increased traction from email marketing efforts.

Podcast host Ken Countess outlines how by simply paying attention to tracking tools in virtually any email marketing service, the data can reveal several key areas which will enable a marketer to get more opens, more clicks, and more sales.

The episode can be found at http://www.marketyourbusiness.co/podcast as well as on iTunes, the Apple Store, Google Play, and Podbean.

Produced weekly, the Market Your Business Like A Pro podcast provides listeners tangible tips to help them strategically grow their business.

"Too often, more time is spent on an email to make it look pretty. But after it's been sent, the data isn't reviewed. Yet, the data can help a business vastly improve campaign results and drive more sales," said Countess, managing director of The Countess Group. "In this episode, I cover 5 tips that are easily understood and how to implement them."

Listeners can catch every episode anytime, anywhere, on any device.

About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.

An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.

Countess offers personal coaching and coaching to companies when they need it, online and in person. Sessions can be scheduled automatically at http://bit.ly/meet-with-ken

Ken is a certified marketing expert and has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.

Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001. Certified by Constant Contact, a member of the Microsoft Partner Network, and an affiliate of vCita, TCG provides value-added services such as:

- Executive Coaching
- Keynote Speaking
- Marketing Workshops
- Consulting
- Strategic Marketing
- Marketing and Corporate Communications
- Email Marketing
- Social Media Marketing
- Public Relations
- Internet/Website Development and Optimization
- Customer Acquisition/Retention/Engagement
- Lead/Demand Generation

Learn more about Ken Countess and The Countess Group at www.MarketYourBusiness.co.

Find us on Facebook (http://www.facebook.com/TheCountessGroup), Twitter (http://www.twitter.com/CountessGroup), Google+ (http://www.google.com/+TheCountessGroupMarketing), Pinterest (http://www.pinterest.com/CountessGroup), YouTube (http://www.youtube.com/countessgroup) and LinkedIn (http://www.linkedin.com/in/kencountess and http://www.linkedin.com/company/the-countess-group-ccg) and Podbean (http://marketyourbusiness.podbean.com).

All company names, product names and other brand names mentioned herein may be trademarks or service marks of their respective owners.

Media Contact:
Ken Countess
The Countess Group
407-242-4200
info@thecountessgroup.com