Dallas, TX -- (SBWIRE) -- 05/23/2016 -- You Understand My Style is the ethos that drives the fashion company, YUMS, which specializes in designing and manufacturing snapback, strapback, fitted and beanie hats. Millennials across North America are celebrating the brand—one which aligns with, and echoes a distinct style for the group as a whole. Through its exhaustive understanding of up-and-coming generations' tastes, YUMS' allure has been snowballing rapidly in recent years, making the company desirable proponents at concerts, sporting and in-store events internationally as of late.
Later this month, the online hat manufacturer will be in Hawaii and Mexico promoting its brand at two in-store events, which are in conjunction with the well-regarded brick and mortar retailers, Lids and The Athlete's Foot.
The Hawaii event will take place in the Lids store at Ala Moana Center in Honolulu on Saturday, May 21. The festivities will go from one to five p.m. and include a live DJ, promotional models and a plethora of free giveaways. "We want there to be somewhat of an element of surprise, so we're keeping the giveaways a secret for now," said White Tee, YUMS' Vice President of Marketing, who assured potential attendees that they won't be disappointed.
There will also be an in-store event at The Athlete's Foot on May 28 and 29 in Monterrey, Nuevo Leon, Mexico. The festivities will both occur between two and six p.m. on both days, and will include a DJ and promotional models. There will also be sticker, lanyard and other giveaways for all in attendance.
"It's a great feeling to get YUMS' name out there and show the world what you understand my style is all about," White Tee said, expressing enthusiasm about his company's success. Both events will be free of charge.
Furthermore, anyone interested in browsing YUMS' online inventory, or learning more about the brand in general, is encouraged to visit the company's website.
About YUMS
YUMS is a Dallas-based fashion brand specializing in making and selling snapback, strapback, fitted and beanie hats. Their extensive inventory of products is available for purchase via their online store. Founded in 2007 by popular Texas street artist, Tex Moton, YUMS has been integral in helping to shape the modern headwear industry. To learn more about YUMS Life, please visit http://www.yumslife.com/.