Dubai, UAE -- (SBWire) -- 08/17/2011 --Eton Institute, UAE’s largest language training and professional development centre has launched its popular Arabic Phrasebooks for major retail distribution in the UAE. The handy phrasebooks, already available as an e-book and as an App for Apple devices, are now available for purchases in several of UAE’s leading bookstores and general retailers in partnership with Explorer Publishing.

The Eton Institute Arabic Phrasebook is already available at the following retailers in Dubai’s leading shopping malls:
- Kinokuniya (The Dubai Mall)
- Virgin Megastores
- Jashanmal Stores
- Borders Outlets
- Al Jaber Galleries

Eton Institute’s Arabic Phrasebook uses Modern Standard Arabic, the standard form of the language used across the Middle East and North Africa that is easily understood by speakers of various regional dialects of Arabic. From ordering hummus in a restaurant to holding your own in a business meeting, Eton Institute’s Arabic Phrasebook is the essential language-learning tool for visitors, tourists, and expatriates. Covering a range of categories from travelling, business, emergencies, making friends, and cultural dos and don’ts, Eton Institute’s Arabic Phrasebook takes the stress out of travelling to and living in an Arabic-speaking country.

The Eton Institute’s Arabic phrasebook features:
- Over 1000 essential words and phrases
- 25 categories including On The Job, Shopping, Eating Out, Signs and Notices, and many more
- Dictionary with over 800 useful words
- Cultural tips and etiquette
- No need to read and write
- Transliteration and pronunciation guide
- Only AED 10 ($2.99)

Inge Swart, of Eton Institute commented: “Learning Arabic is the most important thing you can do to understand the Arab world and to interact in a positive way with the local community. Eton Institute’s Phrasebook Project utilises its language teaching expertise and experience to make learning languages affordable and easy.”

Other languages available in Eton Institute’s Phrasebook project include: Russian, German, French, Spanish and Italian. For more information on Eton Institute’s Arabic Phrasebooks and the Phrasebook Project, contact Inge Swart, Partner Relations and Retail Manager, at 04 3753285 or email to inge@eton.ac.

About Eton Institute
Eton Institute is an international language training and professional development provider, offering courses in over 100 Languages, Teacher Training, Computer Training, Business Skills Training and customised Corporate Training solutions.

It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.

Headquartered in Dubai-UAE with operations in the Middle East, Europe and America, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual’s or an organisation’s needs.

For additional information please contact:
Moaz Khan
Marketing Manager
Eton Institute
Ph: +971 4 3658483
moaz@eton.ac
http://www.eton.ac