Media, PA -- (SBWire) -- 09/21/2018 --In its most recent blog post, The Radio Agency discusses cost-effective radio advertising and why accurate, current, and unbiased data on listener demographics, volume, and behaviors is essential for getting the highest return from any radio advertising campaign. As one of the nation's premier radio marketing agencies, The Radio Agency knows how to create effective ad campaigns for radio and why many campaigns can fall short without a data-driven approach, which CEO and Creative Director at The Radio Agency, Mark Lipsky, discusses in the article.

When it comes to implementing a smart radio ad campaign that engages audiences and generates a positive return on investment for a business, creating the ad itself is only half of the battle. The other half is positioning the campaign in front of the correct audiences in a cost-effective manner. To do this, a company or agency must rely on up-to-date and detailed audience data.

As the article explains, some radio sales representatives may misrepresent or shade the data to make their radio advertising spots more appealing. Because stations need to maximize their revenue, they look to sell as much advertising time as possible and will present the "best of" their data to make a sale, regardless of whether or not the time and audience is the perfect fit for the client.

At The Radio Agency, the advertiser's return on ad spend is the primary focus of each campaign, which is why the agency relies on Nielsen Audio audience measurements to ensure that clients are always making the most of their marketing budget.

For more information on the data-driven approach to radio advertising used by The Radio Agency or for help creating and implementing a powerful radio ad campaign, contact The Radio Agency today at 800-969-2636 or contact@theradioagency.com.

About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.

The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.