Tullamarine, Victoria -- (SBWire) -- 08/31/2011 --Europcar is pursuing its green initiatives in favour of the environment. The new eco-friendly section will provide maximum visibility to its greener cars and will encourage consumers to choose more environmentally friendly options when making reservations. Europcar’s eco-friendly fleet includes vehicles with CO2 emissions of less than 140 grams per km.

In addition to having a new section dedicated to eco-friendly cars, specific information is available on CO2 emissions for all models of its car rental fleet. The European energy rating system from A to G is given with the description of each vehicle, the greenest of which is labelled “eco-friendly”. Europcar has also committed to plans to introduce electric vehicles to the overall fleet when the infrastructure becomes available.

This eco-friendly initiative is part of Europcar’s commitment to protecting the environment. A pioneer in this sector, Europcar opened its first eco-friendly agency in Paris in 1999. It was the first company to develop an Environmental Charter certified by Bureau Veritas in 2008.

In recognition of the importance of reducing carbon emissions, Europcar Australia launched a carbon emissions reduction program in December 2006. The program is offered in partnership with Greenfleet, a not-for-profit organization dedicated to helping the community reduce the environmental impact of travel, business and lifestyle choices by adopting low-carbon alternatives and biosequestration.

Europcar was also named the World’s Leading Green Transport Solution Company at the 2010 World Travel Awards ceremony. Europcar was also the first company to win this accolade at the inaugural awards in 2008. The company was also elected World’s Leading Car Hire Company for the tenth consecutive year, a true expression of leadership in the car rental industry.

About Europcar:
Europcar International is one of the world's largest vehicle rental companies and the #1 rental agency in Europe. Its global network spans 3000 locations in 150 countries covering Europe, the Middle East, Africa, the Indian Ocean, North and Central America, Mexico, Caribbean and Asia-Pacific.

Europcar is one of Australia and New Zealand's most popular providers of car rental services, operating a large fleet of quality vehicles across a network of over 121 locations in Australia and 23 locations in New Zealand.

Europcar has locations throughout Australia including popular tourist destinations such as Brisbane, Sydney, Melbourne, Gold Coast, Hobart, Darwin, Alice Springs, Adelaide and Perth. There are car hire branches at all major airports, capital cities as well as regional airports, towns and rural locations.

Europcar offers its clients a wide choice of rental vehicles including hire cars, prestige vehicles, minivans, people movers, 4WDs, SUVs, trucks, utilities and vans.

For more information on Europcar’s car hire fleet options visit:
http://car-rental.europcar.com.au/vehicle-hire