Lombard, IL -- (SBWire) -- 09/14/2011 --The new economy is out new reality. Competition in senior living is everywhere and buyers are paralyzed in this real estate downturn. Marketing budgets are challenging. We all expect to do more with less. Attraction Marketing addresses five key measurable and obtainable strategies that can be accomplished using the talents already available – your internal team.

Presentations on Attraction Marketing by experts Dan Gartlan and Nicole Wagner will explain how to increase the attractiveness of senior living communities to prospects using your own people to move these strategies forward.

Specific strategies to be addressed will include:

Part I, Dan Gartlan:

• Identify the five key strategies to drive leads

• Determine how to manage these strategies

• Engage your organization beyond the marketing department to expand the effort

• Create a dashboard of metrics to track progress and measure results

Part II, Nicole Wagner:

• Promote your website to keep ahead of your competition and be found where buyers are searching online

• Recognize how social media can play a key role in generating leads

• Identify case studies that will demonstrate success with these strategies and illustrate how to use them

Who: Dan Gartlan, co-founder and president of Stevens & Tate Marketing
Nicole Wagner, Internet director at Stevens & Tate Marketing

When: Wednesday October 5, 2011

Part I: 9 to 10:30 a.m.

Part II: 1 to 2:30 p.m.

Where: Life Services Network
Senior Living Conference

About the Speakers
Dan Gartlan brings two decades of marketing success to Chicago-based Stevens & Tate Marketing. Before starting the agency in 1992, he held positions ranging from vice president of creative to marketing director. He is a graduate of Illinois State University with a Bachelor of Fine Arts degree in Visual Communications and a Bachelor of Science degree in Education. Gartlan strongly believes that marketing requires leadership from a company’s very top level and that whatever you need to sell, strong marketing can add to its value. As president of Stevens & Tate, Gartlan oversees a full-service advertising agency known for its award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients in the senior living, hospitality, travel, tourism, retail, health care, and real estate industries.

With over a decade of key industry knowledge and experience, Nicole Wagner has been instrumental in raising awareness of new and innovative Web technologies and innovative electronic marketing techniques. As a Web 2.0 specialist, Wagner helps clients navigate through the ever-changing online world. She brings her passion, energy and insight to develop engaging presentations, seminars and Webinars on topics such as search engine, social, online and mobile marketing; strategic planning and web development; and more. Wagner specializes in creating highly effective Internet solutions for clients spanning retail, food and grocery, homebuilding and real estate, hotels and resorts, hospitality, senior living, healthcare, non-profits and B-to-B industries.

For more information, visit http://www.stevens-tate.com.