Big Boom in Programmatic Advertising Market 2018 Current Status, Rising Demands, Business Strategy by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media
Programmatic Advertising Market is expected to grow at a Compound Annual Growth Rate (CAGR) of +20.18%. The base year considered for the study is 2018 and the forecast period considered is 2018 To 2025 by ONE by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media Group, App-Nexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, Live-Rail, Microsoft, Platform One, Rocket Fuel ,Rubicon Project
New York, NY -- (SBWire) -- 11/27/2018 --Programmatic just means "automation." Programmatic can't be confused with real-time bidding because RTB is just one of the possible ways to buy. In fact, purchases may also be made directly through the program - in which case the inventory is guaranteed or retained under the fixed terms between the publisher and the advertiser. In short, procedural media purchases refer to any advertising purchases involving machine and software processing.
Programmatic always means using multi-source data involving real-time systems, formulas and algorithms to automatically provide consumers with data-driven, personalized and relevant experiences as consumers interact with brands across multiple touch points. These experiences include paying, owning and getting the channel's target products, messages and content.
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Global Programmatic advertising market competition by top manufacturers/players, with Programmatic advertising sales volume, Price (USD/Unit), revenue (Million USD) and market share for each manufacturer/player;
The top players including
ONE by AOL, Bright-Roll, Spot-Xchange, Tremor Video, Adconion Media Group, App-Nexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, Live-Rail, Microsoft, Platform One, Rocket Fuel ,Rubicon Project
This global Programmatic Advertising market statistical report provides a wide-ranging research on the key players and in-depth insights which includes the competitiveness of the trending players. Mergers, acquisitions, partnerships, collaborations and contracts are the most significant business tactics that are adopted by the foremost players and are also recognized and scrutinized in the report. The research report recognizes their manufacturing base, product type, competitors, applications, pricing, gross margin and specifications. SWOT analysis is one of the major parameters based on which these companies are outlined.
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Market segment by Type, the product can be split into
Programmatic RTB
Programmatic Direct
Market segment by Application, split into
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others
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Programmatic Advertising Market Segmentation by Type
Desktop Banners
Desktop Videos
Mobile Banners
Mobile Videos
The Global Programmatic advertising Market Research Report Forecast 2018-2025 is a valuable source of insightful data for business strategists. It provides the Programmatic advertising industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Programmatic advertising market study provides comprehensive data which enhances the understanding, scope and application of this report.
Table of Contents:
Global Programmatic Advertising Market Research Report 2018-2025
Chapter 1: Programmatic Advertising Market Overview
Chapter 2: Global Economic Impact on Industry
Chapter 3: Programmatic Advertising Market Competition by Manufacturers
Chapter 4: Global Production, Revenue (Value) by Region
Chapter 5: Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6: Global Production, Revenue (Value), Price Trend by Type
Chapter 7: Global Market Analysis by Application
Chapter 8: Manufacturing Cost Analysis
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Programmatic Advertising Market Effect Factors Analysis
Chapter 12: Global Programmatic Advertising Market Forecast
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