The newly released research at Market Study Report titled “2018-2024 Global Matcha Market Report” provides data, information, brief analysis, company profiles, statistics for past years and forecasts for next few years.

Selbyville, DE -- (SBWire) -- 12/19/2018 --MarketStudyReport.com offers 2018 report on Global Matcha market that evaluates industry growth trends through historical data and estimates future prospects based on comprehensive research. The report extensively provides the market share, growth, trends and forecasts for the period 2018-2024.

Growing health awareness and consumer inclination towards organic products would drive global matcha market. For producing matcha, tea leaves are shade grown & unfermented in order increase chlorophyll content, amino acids to cure high blood pressure, and obesity. It is incorporated in food and beverages to increase their nutritional content as well as to innovate new products.

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Product demand from food application would surpass over USD 480 million by 2024. It is widely used in bakery and confectionery products including cookies, cakes, chocolates, ice-creams, and dietary supplements owing to its unique taste & flavor. Presence of epigallocatechin gallate in the product helps to boost metabolism, detoxifies body, elevates consciousness by calming the entire body system and provides essential vitamins & minerals hence, propelling market demand.

Organic matcha green tea powder is stone ground and undergoes an extensive preparation process. It involves harvesting while the leaves are still young, then drying through either pan-fried Chinese method or steaming using Japanese technique. Tea leaves are then grounded consuming the entire leaf thus providing a stimulating effect. It can be mixed with lattes and smoothies thus boosting product growth.

China matcha market will witness gains at over 8.5% during projected time which can be attributed to rise in cultivation of tea plantations. It is also the leading exporter of matcha powder. Increasing per capita income along with government initiatives for organic based products should further strengthen regional industry growth.

UK matcha market should generate revenues surpassing USD 250 million in the projected timeframe owing to rising health concerns from obesity. The product treats obesity, type 2 diabetes and heart related diseases. Presence of major functional food manufacturers in the region and their striding drive for product innovation should fortify regional industry growth.

Global matcha market share is highly competitive and fragmented with key manufacturers including ITO EN, AIYA, Aoi Tea Company, Vivid Vitality, Ippodo Tea and Encha. Companies focus on expanding their marketing network by developing channel strategies through partnership, mergers & acquisition. Growing investment in R&D by companies for product development also strengthens market penetrability. High technological innovation in product & manufacturing technology should propel industry size.

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Table of Content:

Chapter 1 Methodology & Scope

1.1 Methodology

1.2 Market definitions

1.3 Market estimation & forecast parameters

1.4 Data Sources

1.4.1 Primary

1.4.2 Secondary

1.4.2.1 Paid Sources

1.4.2.2 Public Sources

Chapter 2 Executive Summary

2.1 Matcha industry 360 degree synopsis, 2013 - 2024

2.1.1 Business Trends

2.1.2 Regional trends

2.1.3 Production technology trends

2.1.4 Grade trends

2.1.5 Application trends

Chapter 3 Matcha Market Industry Insights

3.1 Industry segmentation

3.2 Industry landscape, 2013 - 2024

3.3 Industry ecosystem analysis

3.4 Vendor Matrix

3.4.1 Distribution channel analysis

3.4.1.1 Collaborations/Partnerships

3.4.1.2 Distributors

3.4.1.3 Technology Providers

3.5 Production Technology

3.6 Raw material analysis

3.7 Regulatory landscape

3.7.1 U.S.

3.7.1.1 Food & Drug Administration Code of Federal Regulations Title 21

3.7.2 Europe:

3.7.2.1 COMMISSION REGULATION (EC) No 953/2009 of 13 October 2009 on substances that may be added for specific nutritional purposes in foods for particular nutritional uses

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