Dallas, TX -- (SBWire) -- 10/13/2011 --Water treatment chemicals are chemical compounds, used to remove impurities from water. The consumption of water treatment chemicals in soft drinks plant depends on the source of water that can be sea water, ground water, and municipal drinking water. The demand for water treatment chemicals is influenced by various factors such as water availability, quality of water and usage pattern, presence of pollutants, government policies, and trade-offs among the various chemical compounds. The increasing population and industrial activities are driving the demand for clean and fresh water. Current supply of water is unlikely to meet its rising demand in the global market.

Non-chemical treatment methods are also gradually being adopted across North America. These include methods such as ultrafiltration and ultraviolet disinfection that are the most sought-after ones for soft drinks processors since they remove impurities easily as compared to the chemical methods. These methods are likely to substitute water treatment chemicals to certain extent. Although there are many advanced technologies available for water treatment, water treatment chemicals still prove to be more cost-efficient. Moreover, the advanced technologies require huge investment as capital cost. There is a large difference between the operating costs required in advanced technologies and that required by chemicals. However, the chemicals have lower cost, and hence the value lost during chemical processing is less as compared to the cost incurred by advanced technologies.

The global soft drinks market is moderately fragmented, where leading suppliers Coca-Cola Company, PepsiCo, and Nestle S.A. constitute about 43% of the global soft drinks market.

Improved living standards and rising household income are driving the growth of soft drinks market. The companies in soft drinks market need to compete with each other with respect to low prices and wide product range in order to meet the consumers’ requirements. In this market, location is a critical factor for soft drink suppliers in order to survive the tough competition in this industry. The U.S. and Japan are the largest markets for soft drinks; followed by the emerging markets such as China and India. Soft drinks contain about 90% of water and various ions that alter the taste of the final soft drink product. Typically, soft drink plants use filtering and other water treatment equipment in order to remove residual impurities and to obtain standardized water quality. Antiscalants are mostly used in reverse osmosis (RO) process in soft drink plants.

Corrosion inhibitor is a chemical compound which, when added to any a liquid or gas, reduces the corrosion rate of material, typically a metal or an alloy. It is in the form of protective films, coatings, and other end product formulations. Corrosion inhibitors are the largest product group within water treatment chemicals by volumes and the fastest growing market segment as users turn increasingly to high-value, proprietary formulations.

The report analyzes global water treatment chemicals’ consumption in soft drinks market, and covers major chemical types in terms of market volume with respect to processes and regions. The report also provides market overview for the global water treatment chemicals market and global soft drinks market.

By chemical types:
Corrosion inhibitor
Scale inhibitor
Coagulant
Flocculants
Others

By process types:
Cooling water treatment
Waste water treatment
Process water treatment
Boiler water treatment

By Country:
U.S.
Mexico
Germany
UK
Saudi Arabia
South Africa
China
Japan

This report also includes leading manufacturers’ profiles such as Akzonobel NV, Ashland Inc., Baker Hughes Inc., BASF SE, BK, Giulini GmbH, Buckman Laboratories international Inc., BWA Water Additives UK Ltd, Chemtreat Inc., Clariant, Cortec Corp, GE water and process technologies, Kemira Oyj, Kurita water industries Ltd, Nalco.

Global Water Treatment Chemicals Market in Soft Drinks by Type, Region and Process (2010 – 2015)
http://www.marketsandmarkets.com/Market-Reports/water-treatment-chemicals-386.html

Releated Report : Chemicals Market
http://www.marketsandmarkets.com/chemicals-market-research-10.html

About MarketsandMarkets
MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. They cover thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository. To know more about us and our reports, please visit our website http://www.marketsandmarkets.com.

http://twitter.com/marketsmarkets