New Delhi, India -- (SBWire) -- 11/16/2011 --DogZone.in, devoted to the needs of India’s dog owners and dog lovers, was recently launched. It caters to a growing need among India’s millions of dog lovers to socialize and share information.

For centuries, dogs have been known to be the perfect companions, but it is now more than ever, that their need is felt. With rising incomes and economic growth, India is seeing an increase in stress related ailments as well. A growing number of Indian households are adopting dogs in order to benefit from their therapeutic effects. According to Euromonitor International, India’s Pet Industry is dominated by dogs which hold more than 80% share. However, all these people do not have a way to communicate with each other. This is where DogZone.in comes in.

Gaurav Saxena, an MBA specializing in Marketing, and a self-proclaimed “huge fan of dogs”, launched DogZone.in when he felt the need to get in touch with other dog owners. “I have always loved dogs. Some time back, I had adopted a dog and like any other new parent, I had thousands of questions. However, I was restricted to just my social circle to get any help. Online resources are available, but they are directed towards American and European audiences. Our requirements are different and we face many issues here that are specific to India only.”

This lead to the creation of DogZone.in, an online community that aims to unite all dog lovers in India and provide a platform to communicate, share and socialize.

“Thousands of Indians become first-time dog owners each month. They have lots of questions and misconceptions and usually go with the trial-and-error method of raising dogs” says Saxena. “I hope DogZone.in will be able to change this. If information is available so easily, I am sure people will utilize it and ensure that they raise healthy, mentally sound Dogs.”

The website has started getting new registrations from dog lovers all over India. Khushboo, one of the first registrants said “This is a great initiative. I have always wanted to meet others who like dogs and share the same passion towards them that I have. The website tools encourage social activities and I am sure this will become a very informative social website once we get more members”

At present only a handful of websites cater to this niche but it is picking up speed. “The era of one-way communication is over. People prefer a social platform instead of browsing through scores of articles. DogZone.in is the only portal which allows members to connect and interact with others which makes it unique in this segment. We are already seeing a large number of sign-ups as people realize the value that this website provides” claims Saxena.

“I hope that with this initiative, we are able to increase awareness about dogs and make life easier for dogs as well as their owners” he concludes.

About DogZone.in
DogZone.in is a start-up online social community catering to dog lovers across India. The website features discussion boards, photo albums, videos, classifieds, blogs and more.