Dallas, TX -- (SBWire) -- 11/17/2011 --ReportsnReports.com adds Euromonitor International Research Report “Packaged Food in Costa Rica’’ to its store.

This Euromonitor market report provides market trend and market growth analysis of the Packaged Food industry in Costa Rica. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Packaged Food in Costa Rica market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Packaged Food in Costa Rica?
What are the major brands in Costa Rica?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

EXECUTIVE SUMMARY
Slow recovery for packaged food
Packaged food sales continued to recover from the recession of 2008, when sales growth slowed dramatically. Growth rates, although still lower than in the review period, show the strong potential for packaged food in Costa Rica. Convenient products and popular nutritional options for consumers such as breakfast cereals and instant noodles performed particularly well.
Health concerns and added value boost sales
Healthy features and added value are the main trends in new product development. Added value comes from the convenience of smaller packaging, easy to prepare food and functional gluten-free pasta. Although product developments did not result in strong sales in 2011, they have good potential and improve the image of the companies involved.
Local companies leading sales

Local companies continue to make efforts to generate brand recognition and consumer loyalty to successfully compete with multinational companies who are entering the local market. Cooperativa de Productos de Leche Dos Pinos, Derivados del Maíz SA Industrial DEMASA and artisanal manufacturers account for a quarter of sales, proving the strong position of local companies.

Consumers turn to supermarkets/hypermarkets
Supermarkets/hypermarkets continued to expand and gain relevance among local consumers and therefore saw its share further increase in 2011. Its increasing presence helps multinational brands and more premium products to develop. Independent small grocers is in a very close second position in distribution thanks to its wider coverage nationally, lower price and small packaging, which makes products more affordable for low income consumers.

Positive outlook for packaged food sales
Packaged food sales are expected to recover further over the forecast period and to keep growing at steady volume and constant value rates.

Forecast sales are expected to be boosted by the good performance of nutrition/staples products, as packaged food increasingly becomes part of everyday use for more Costa Rican consumers, with bakery and dairy leading the way.

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