Juvenex Inc. announces the introduction of KarmaLife Coconut Water, the first line of Indian Coconut Water available to US consumers.

Southfield, MI -- (SBWire) -- 11/25/2011 --All-Natural and pure, KarmaLife Coconut Water is made exclusively with the highest quality Coconut Water from India, and bottled in a USFDA approved facility, to ensure the most premium product in the category. Indian Coconuts are highly regarded as the best tasting and most nutritious, since unlike their transplanted Brazilian and Thai cousins, the origins of the species are maintained through indigenous Indian growing conditions. With recent turbulence in the category for overseas bottling practices, US bottling in an FDA approved facility is becoming the preference of distributors and customers alike.

Drawing on the ancient culture of India and the KarmaLife, CEO Shashi Shastri explains “It’s really starting to happen now, people everywhere are having the realization that ‘If I put premium and healthyinto my body, I’ll get back premium and healthyfrom my body’. It seems simple, but it’s very powerful, and that’s the KarmaLife – you get back what you put in”

Speaking of the Indian heritage of Juvenex Inc., Shastri continues, “Unlike a lot of the tourists in the category, we didn’t just stumble onto the coconut tree to try our hand at a climb – we grew up on coconut water, it’s in our veins.”

Continuing the theme of Premium, KarmaLife Coconut Water delivers 5 essential electrolytes at the correct Osmolarity for Bio-Availability to humans, and contains the most Potassium of any Coconut Water brand to date. In addition to the electrolytes that Coconut Water drinkers look for, KarmaLife also contains powerful Antioxidants from the Indian Superfruit Kokum (Garcinia Indica). With a high Electrolyte content for improved hydration and muscle function, as well as Antioxidants to battle free-radicals, KarmaLife Coconut Water is one of the most exciting players in this explosive category.KarmaLife Coconut Water is naturally fat-free, cholesterol free, and contains no preservatives, or added sweeteners, colors or chemicals.

KarmaLife comes in a 12-oz glass bottle. Unlike aluminum or plastic, glass maintains the natural flavor profile of the fruit, for the purists. Inspired by the name and philosophy of KarmaLife, award winning design firm Flowdesign created a spiraling coconut design that projects the sophistication of the premium product, while maintaining recognizability for consumers. Resealable and round, it can fit nicely into a treadmill cup holder, and slides wellon retail shelves.

As a “New Flavor” line, KarmaLife has already forged itself as the only brand to offer Vanilla Coconut Water in addition to the Original.

Opting for natural flavorings without added calories, fans who haven’t “acquired the taste” for the original appreciate the variety, without sacrificing the nutrition. Many new and exciting flavors are expected in the upcoming months from KarmaLife, including the launch of KarmaLife Mojito-Green Tea, made with real Green Tea for even more powerful Antioxidants.