Boston, MA -- (SBWire) -- 12/05/2011 --Alternative investment and impact investing advocacy group, Alternative Asset Analysis (AAA), has announced its support for more social enterprise investment as called for by London-based expert, Luke Fletcher.

Fletcher, of the Social Finance Group, claims that investing in social enterprise initiatives could be the most workable solution to the current unrest about the financial markets. AAA supports this claim and is looking to raise awareness of both the global impact of socially responsible investment, and the potential returns they can offer.

Writing for SocialEnterpriseLive.com, Mr Fletcher asserted that those involved in demonstrations against fat-cat wages and the general model on which global business operates, through the Occupy protests, should be focusing their efforts on promoting social enterprise as an alternative.

AAA’s analysis partner, Anthony Johnson, added, “We are keen to remind people that there is an alternative to stocks and shares and that it is possible to make a real statement against capitalism through sensible, ethical investments in social and environmental projects.”

Mr Fletcher explained, “Social impact investment is projected by JP Morgan to be at least a $400 million-$1 trillion industry over the next decade.” He added that the City of London needs to realise this potential and leverage its strength to move to the forefront of this emerging asset class.

AAA promotes impact investing as a means of making strong returns while steering cash injections in a direction that is positive for developing countries, vulnerable communities and the environment. Some ethical alternatives have already caught on in the mainstream, such as forestry investments through firms like Greenwood Management, which manages sustainable forestry plantations in Brazil. However, more needs to be done, claims AAA.

AAA joins Luke Fletcher and many others involved in social enterprise, in hoping that the Occupy movement triggers a change in attitude, among investors in general, towards more responsible and fair investment choices.