Bath, England -- (SBWire) -- 12/22/2011 --SME business broking expert, Howard Weston – the CEO of Lucas & Weston, has revealed he is to offer a unique insight into the business sale process during his Buy A Business Masterclass event at the London School of Economics (LSE) on 26 January 2012.

Mr Weston will give prospective buyers attending the event the opportunity to gain an insight into some of the 168 deals he has helped to negotiate during his 12 years in the role. Attendees will be able to view a deal from a buyer’s perspective, offering a rare glimpse into how deals actually take place.

During the event, Mr Weston will cover a number of topics of interest to those looking to buy a business. One of the topics will look at where to find a business for sale, including those that are never advertised, while handling unrealistic value expectations and ensuring you are taken seriously will also be covered.

Those who have attended the event in the past have reported on the advantage it lent them when trying to negotiate a deal and the price of a purchase. Chris Bowen, the CEO of Taylor Bloxham, for example, said, "It was very useful to me with loads of practical stuff that I can use immediately to secure a better deal."

As well as the insider’s view of a business purchase, Weston will offer his views on some of the more memorable deals he has worked on, including money-saving tips, case studies of some of the most successful business purchases and hints on the right questions to ask to gain the upper hand during negotiations. On top of all this, he will also take questions from the floor and deliver frank answers.

Tickets are on sale now, but are expected to sell out quickly. Special discount still available for bookings made before 23 December 2011. Visit the website (http://www.lucasweston.com/seminar.htm) for details or call 01225 460777 for tickets.

About Lucas & Weston
Lucas & Weston is a business brokers specialising in selling businesses worth between £250,000 and £10 million. Set up by Howard Weston and Julian Lucas and based in Bath, the business prides itself on saving clients money and helping them sell their business as efficiently as possible, with minimal jargon and maximum results.