Hicksville, NY -- (SBWire) -- 02/07/2012 --It is not uncommon to find people around your office, secretly playing the card game in windows or find kids engaged with simple games such as grouping similar color coins to obtain points. These gaming ideas remained dormant for quite some time as they were only supported by PCs.

But as iOS entered the market, casual mobile games saw a drastic and positive metamorphosis. Gamers were no longer restricted to sit and play a game, they could enjoy it anywhere. The games were played with touch navigations which made them more engaging and immersive for users compared to the mechanical keypads. The games were smarter and were competing to be visually better than each other. People were now playing these games during work breaks, while travelling via public transportation and between short bursts of time. The popularity of casual games surged further with the entry of android in the market which is now the major competitor to apple’s iPhone.

Shailee, Research Analyst in mobile department at Openxcell Technolabs says “it is really exciting to conceptualize a casual mobile game. Casual games are easy to code but at the end of the day its creativity and common sense that makes your game stand out in the market creating the differentiating aspect”. Shailee adds “for a casual game to rule the market it is utmost important for a developer to communicate the idea clearly to the team and follow it up with discipline.”

The casual gaming industry is growing day by day and is expected to register a profit of more than 1$ billion by 2013. The industry will continue to rise says Jayneel Patel, Managing Director of Openxcell Technolabs. “The Casual game industry will continue to grow as most of the revenues come from subscriptions and advertising services that these games provide. It is easier for a company to reach its segment with these games. Generally, developers try to begin with a free but interesting game and then expect to see it grow as gamers come back to pay for the advanced levels of the game”. “Another thing about a casual game is its simplicity, which makes it easy to develop and easy to access over the web, letting users to share their game events on social media sites” said Jayneel.

Openxcell recently deployed a game called the ‘Fruit Carnival’. Fruit carnival is an exciting game with a beautiful user interface. The player is supposed to drag delicious fruits into a basket to score points and can share her/his scores on social media via OpenFeint. The game is accessible over major mobile platforms. It has registered more than 6500 play sessions and more than 1800 views within few days of its deployment (as seen on playtonic.com). The game is currently free and further developments are anticipated.

More than 200 million people in the world play casual games either installing them as native apps or playing them online. According to a report, it’s been found that three fourth of the players are female which is very interesting as the gaming world has always been skewed towards console loving male gamers. Seeing this trend and the ease of making a casual game, the industry is hopeful of a demographic segmentation in the casual game market that would give brand new games to the users and also create new business models.

OpenXcell Technolabs is a world class casual game developer and has come out with their recent game called the ‘Fruit Carnival’. The company holds the prestigious ISO 9001:2008 certification and also a member of NASSCOM. Openxcell has its headquarters located in the US with its app development centre located in India. Openxcell is participating in CeBIT 2012- Hannover, Germany at Hall 6, Stand D-44.

OpenXcell Technolabs is a trusted global offshore casual game developer specialized in casual game development across leading mobile platforms. Check out its amazing casual games at http://www.openxcell.com/

http://www.openxcell.com/casual-game-development.html