Seattle, WA -- (SBWire) -- 11/11/2019 --Dry shampoo is used for instant cleaning and refreshes to the hair without the use of water by absorbing oil substances such as cornstarch and kaolin. Dry shampoo is generally used to remove excess sebum and to manage odor. Sebum is a greasy substance of assortment fats and is mainly produced by the sebaceous gland which offers moisture to the hair and prevents dryness of the hair. At the same time, excessive sebum blocks the hair follicles, which may leads to infection and adversely impacts the growth of hair and results in hair thinning and sebum hair loss. Dry shampoo is an easy and effective solution to treat oily scalp and also reduce the excessive washing of hair. Changing the lifestyle of the consumer is propelling the market growth of dry shampoo. Also, the growing demand for advanced hair care products and treatment for hair fall problem is further augmenting the market growth. For instance, there are tinted or clear dry shampoos for color-treated hair and dry shampoo sprays for thick hair and unscented dry shampoos for allergic consumers.

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On the other hand, the presence of ingredients such as harmful chemicals and preservatives such as parabens, ethanol, and magnesium silicate is projected to hamper market growth. For instance, magnesium silicate can leads to cancer and respiratory toxicity. Also, few dry shampoos create a dusty or whitish residue on the scalp, which is further expected to impact the market growth negatively.

North America dominated the market in 2016 and accounted for a 35.68% share in the global dry shampoo market. Rising demand for dry shampoo across the consumers as it doesn't require water, which is easy and convenient to use owing to its on-the-go applicability. Furthermore, rising demand for personal care products in the region is another major factor projected to propel the market growth of dry shampoo. According to the United States Census Bureau, the total retail trade sales of personal care and health care products in the U.S. increased from US$ 299,263 Mn in 2014 to US$ 315,257 Mn in 2015.

Based on the product type, the paraben-free dry shampoo has the dominated the overall market with the largest share in 2016 and this can be attributed to the growing awareness regarding the toxicity of the paraben shampoo as causes skin irritation conditions such as dermatitis, rosacea, which is further projected to augment the market growth.

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Major players operating in the global dry shampoo market include Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L'Oreal SA, Coty Inc., Henkel AG & Co. KGaA, and Kao Corporation.

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