Social networking giant Facebook is expected to begin filing to sell stock on the open market as early as Wednesday 1st February in the most high profile initial public offering (IPO) since Google in 2004.

Manchester, Lancashire -- (SBWire) -- 03/21/2012 --LJR Marketing has seen Facebook become an increasingly important marketing tool for businesses all over the world and are eagerly awaiting the results from what will be a frantic day of trading. " Scott Sweet, senior managing partner at advisory firm IPO Boutique said: “Pandemonium is what I expect in terms of demand for this stock."

According to CTV, “The highly anticipated documents Facebook files with the Securities and Exchange Commission will reveal how much it intends to raise from the stock market, what it plans to do with the money and details on the company's financial performance and future growth prospects.” Current reports suggest the IPO could raise as much as £6bn, giving the company an estimated value of between £50bn and £60bn. Lawrence Randall, Managing Director at LJR Marketing commented, “How do you put a price on something like Facebook? It’s closing in on 1 billion users worldwide and is probably one of the most powerful companies in the world at the moment. I for one would love some Facebook shares.”

As experts in Directs Sales & Marketing, LJR Marketing use various methods in order to promote their clients products and services directly to the public, including Facebook driven methods. The use of such methods has come under the spotlight recently due to privacy issues in which the use of user’s personal details for marketing purposes has been questioned by many organizations. The uncertain market value of Facebook has also been affected by the increasing usage of Facebook on mobile devices instead of desktop computers. The Facebook filing explains: "Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results."

For a company that started out as a social experiment, Facebook has enjoyed success after success on the road to this initial IPO. It is estimated that over 100 employees at Facebook will also become millionaires should they choose to sell stock options that, similar to Google, were offered to employees as part of their earnings. Lawrence Randall, MD at LJR Marketing explained, “I believe the economy would be better off if all employees of a company had a stake in the business. To be successful it takes effort and hard work from all levels within a company, from entry level to company directors. If everybody has an incentive for the company to do well, I think everyone would be better off.”