Hyderabad, Andhra Pradesh -- (SBWire) -- 03/25/2012 --ReportReserve announces the inclusion of its new report "Global Pharmaceutical Survey 2012–2013:

Market Trends, Buyer Spend and Procurement Strategies in the Global Pharmaceutical" in Pharmaceuticals & Healthcare Industry.ICD Research survey results demonstrate that respondents’ optimism of revenue growth expectations increased in 2011 by six percentage points, as compared with 2010. Additionally, respondents who expect an increase in growth have declined in 2012 by 9 percentage points as compared with 2011.

This relative decrease in growth optimism may be seen as a reflection of financial performances of prominent pharmaceutical companies in the fourth quarter ended December 31, 2011 (Q4 2011).Overall, throughout the global pharmaceutical industry, 47% of respondents are ‘more optimistic’ about revenue growth for their company over the next 12 months relative to the previous 12 months. A further 28% of respondents are ‘neutral’ about revenue growth as compared with 23% who are ‘less optimistic’ about their company’s revenue prospects.

Key features and benefits:
- Project industry trends and revenue growth expectations in 2012 and understand business confidence to take informed business decisions.
- Drive revenues by understanding future product investment areas and key growth regions.
- Uncover key challenges and opportunities and identify key actions required to maintain and win buyer business.
- Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
- Secure stronger customer relationships by understanding the behaviour and changing strategies of industry buyers
- Uncovers the business outlook, forecast of buyer expenditure activity, key challenges and opportunities and procurement behaviours and strategies.
- Grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report promotes your business by aligning your capabilities and business practices with your customer’s changing needs.
- Based on primary survey research conducted by ICD Research accessing its B2B panels comprised of 247 senior purchase decision makers and leading supplier organizations.

To pre-order this report, please send an email to Pallavi Singh.

Pallavi Singh
Manager, Publisher Relations

Report Reserve | Knowledge Store for Premium Market Research
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pallavi.singh@reportreserve.com | http://www.reportreserve.com
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