Lanner Recruits Xiaodan Su as Business Development Manager, China, to Increase Market Share in Key Territory

Houston, TX -- (SBWire) -- 03/28/2012 --Lanner, a provider of simulation software proven to maximize performance and optimize resources, today announced the appointment of Xiaodan Su as Business Development Manager, China, to drive growth in the China market. Reporting to Eric Gaury, Director of China Operations, Xiaodan will manage relationships with partners in the region to increase the profile of the benefits of simulation, and build market share for Lanner's flagship simulation software, WITNESS.

Xiaodan joins Lanner from Softdatabase China Co, where he was a senior consultant responsible for helping to launch companies in China. Prior to this position, his experience spans a number of roles focused on the enterprise software market. Xiaodan holds a masters degree in International Trade, as well as a BA degree in Information Management and Information Systems.

In his new role at Lanner, Xiaodan will build upon existing successes in the region, which include a major project at Xugong, China's largest manufacturer of construction machinery, where WITNESS was responsible for underpinning the biggest and most successful simulation project undertaken in China to date.

"Organizations in China's market increasingly recognise the benefits of simulation in their quest to combat rising costs, and drive innovation in their manufacturing processes," comments David Jones, CEO, Lanner. "Adoption of simulation software is increasing at its fastest pace since we entered the market, and Xiaodan's appointment is central to our strategy to capitalize on this opportunity over the coming years."

"Many Chinese industries are moving from mass production business models to ones focused on quality manufacturing, and as such, they require advanced technologies to optimize their processes, reduce their costs, and improve their productivity," comments Xiaodan. "As a result, China is a key market for Lanner and I look forward to raising the profile of WITNESS in the region."

About Lanner
Any business can use the proven simulation software and services delivered by Lanner to maximize its performance and optimize the use of resources.

Lanner is an international company with headquarters in the UK. Its simulation software has delivered answers for commercial businesses and government organizations since 1979, helping them move toward operational perfection.

Lanner's customers include some of the largest and most successful organizations in the world and its technology is embedded within leading software vendors' products.

For more information, visit Lanner.com or follow Lanner on Twitter @Lanner