Los Angeles, CA -- (SBWire) -- 04/16/2012 --Shopshop, the apparel company of choice since 1920 offers prom dresses with exquisite overlay designs and layering thereby highlighting apparel in vogue for 2012. Overlay fabric and design innovations are the new attractions this season. The website has got an overall new look with the catalog showcasing prom dresses in a much larger view and detailing shown with greater clarity than it used to be earlier. More pastel shaded prom dresses are in view online simply emphasizing new style 2012. There are dazzles everywhere accompanied by prints exclusive on prom dresses 2012. Halter top prom dresses have an overlay of printed fabric over the all beaded with a flowing gown to complete the look.

“Overlay fashion in prom dresses is something new to explore at shopshop.com highlighting a girl’s style in beaded and jeweled neckline prom dresses, glitter overlays and must have season essentials in prom dresses. The catalog, the look it has is new to the eyes, the rejuvenated fashion in prom dresses shows our passion for new colors, how we play with the overlay draping in different styles, layered to perfection, the short silver and purple sequence underlay and a purple chiffon overlay from top to bottom is something we are proud to present and everything new to explore this time. All are red carpet inspired creation just for you this new season.” Says Andy Anand, Couture designer for Shopshop.com apparel range.

Shopshop has been in the the talk of its ‘Layer me up’ fashion in casual grays and black along with a slit cut in the gray layer. Defines such an elegant look with a pendant in between the middle and sequences on the breast cut. The single strap prom dresses have off-the-rack styles with contrasts in overlay of netting and embellishment, rouching at the waist and shoulder unique. Overlays designs in prom dresses with sweetheart strapless and more at http://www.shopshop.com/Prom-Dresses.html

Explore and place orders for prom dresses online through toll free numbers 877-776-6469 or 909-348-7903 Mon to Fri 24 hours a day. United Kingdom Customers call 020-7993-2248. Australian customers dial 028-212-5303.

Shopshop.com blog on formal apparels for all Americans feel at http://promdresses2012prom.blogspot.in/

View blog videos for Shopshop.com range of formal dresses only at http://promdresses2012prom.blogspot.in/p/video.html

Shopshop.com prom dresses on display in YouTube at http://www.youtube.com/user/promdresses08

Follow Shopshop at Facebook for the latest updates and information on designer prom dresses at http://www.facebook.com/shopshopdresses

Tweets for Shopshop.com and its range of 2012 prom dresses only at http://twitter.com/promdresses

About Shopshop.com
Almost a decade now with more to offer for formal occassions, Shopshop.com has its head office corporate zone located in Pomona, California. It has its website Shopshop.com, offering prom dresses in vogue. The company has its acclaim in bringing in quality apparel at discount prices with weekly special prom dresses offering good bargains. Know more and visit http://www.shopshop.com to explore exclusive prom dresses online.