Dubai, UAE -- (SBWire) -- 05/29/2012 --SanDisk, the global leader in flash memory cards, is gearing for its participation in DISTREE Middle East 2012. The premier annual event unites vendors, distributors, retailers and e-tailers from more than 14 countries in the Information Communications Technologies (ICT) and Consumer Electronics (CE) channel. Using DISTREE as a platform, SanDisk will identify new avenues to market its products while networking with the industry’s leading players.

“DISTREE Middle East is an opportunity for us to meet customers in a captive environment without it being a constraint. It also offers an ideal stage for quality networking. DISTREE has a certain level of success predictability that other events do not have and we are pleased to be part of it,” said Tareq Husseini, SanDisk’s Regional Sales Director, Middle East and Africa (MEA).

DISTREE attracts senior executives from ME’s digital device and ICT products retail channel. Discussing industry trends SanDisk will highlight some of their latest products at the event, including the high-performance solid state drive Extreme SSD. It is over 5 times faster than a 7,200 RPM hard disk drive1, enabling computer users to boot their PC in less than 16 seconds.

“Computer wait times are becoming a thing of the past thanks to SSDs,” said Stephen Duignan head of corporate marketing & PR EMEA, SanDisk. “Our SanDisk Extreme SSD delivers virtually instant boot and shutdown times along with faster application launches. It’s a huge improvement to the computing experience.”

SanDisk’s product portfolio addresses all market segments-from smartphones and cameras to notebooks and tablets, ranging from entry level to professional. With more than 1300 employees worldwide SanDisk products are sold through more than than 250,000 retail storefronts worldwide.

About SanDisk
SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk's innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk's products are used by consumers and enterprise customers around the world.

SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States. For more information, visit http://www.sandisk.com.

About DISTREE EVENTS
DISTREE EVENTS, is a Paris based research and communication company. Its expertise lies in the IT sector in the emerging markets. DISTREE Event’s customers are leading vendors in both B2B and B2C technology products focused on increasing their sales and presence in today’s hottest emerging markets.

DISTREE Events provides its clients with an unparalleled opportunity to meet face-to-face with high-level buyers from key target markets in a productive atmosphere. Its events combine the breadth of an exhibition with the depth of a conference, creating unparalleled networking opportunities. For more information, visit http://www.distreevents.com.