San Fransisco, CA -- (SBWire) -- 07/11/2012 --Dieting is a huge industry within western culture. Americans spend $40 billion a year on weight loss programs and solutions. With that amount of money in circulation, it’s no surprise that there are a large variety of solutions available in the marketplace. Whenever new innovations on dietary supplements are released, their financial success ultimately hinges on their efficacy.

Raspberry Ketones were found to prevent high-fat diets inducing weight gain in rats when introduced at very high dosages. Since then, they have been launched into the human dieting market place, and there is no shortage of anecdotal evidence to support the claim that these supplements can make a significant difference to weight loss in those using the products. As a result, their popularity has skyrocketed.

Of these, Raspberry Ketone Pure is one of the best-selling forms of the supplement, owing to its high-quality production values and highest degree of purity, from which it takes its name.

Raspberry Ketone Pure is now available from their newly launched website, which puts an emphasis on easy purchase and clear, concise information on the product. Its use of high quality imagery, original content and multi-media demonstrates both the popularity of the product and the reason for it: Raspberry Ketones can help people lose weight without the need for drastic changes in diet and lifestyle.

The site introduces a plain-English introduction and explanation of the product, a clear breakdown of all the ingredients contained in the pills, and the unique selling points that have made it successful. On top of this, they have several video testimonials from users of the product, as well as clearly posting a 60 day money back guarantee and an A+ review from the Better Business Bureau. The supplement also has over a thousand likes on Facebook.

A spokesperson for the company explained the genesis of the product as a diet supplement, and the key to its success, “It was discovered that raspberry ketone increased both the expression and secretion of adiponectin. This is important because adiponectin is a protein hormone, which modulates a number of metabolic processes, including glucose regulation and fatty acid catabolism. Past research into adiponectin has shown that your levels of adiponcetin are inversely correlated with your body fat percentage.”

About Raspberry Ketone Pure
Raspberry Ketone Pure is the leading raspberry ketone supplement on the market today. For more information please visit: http://raspberryketonepure.com