IDX Broker gives real estate professionals the resources to create a truly personalized online property search experience for their clients.

Eugene, OR -- (SBWire) -- 02/26/2009 -- With the help of a custom IDX solution, Larry Braden with The Braden Group can now display thousands of property listings and data on his real estate website, provided by the Long Island MLS (MLSLI), and the way it’s formatted as a seamless integration onto his site. Clients of Braden now have the ability to browse through different detailed search functions to narrow their search, in efforts to find their ideal property, in a much more simple and efficient manner. The Internet Data Exchange (IDX) technology allows Braden’s clients to create a truly customized property search, all the while viewing the most current and up-to-date listings coming directly from the MLSLI.

Of five different search function categories, basic, advanced or custom, map, address and listing ID, visitors of Braden’s site have an abundant amount of resources to create a truly custom search. Through the advanced search, clients can browse such features as roof type, view, pool, heating/ cooling, exterior, driveway, substructure, and garage size, all details a person wants to know about their home before purchasing. This saves the potential home buyer both time and hassle, eliminating having to look at properties they have no interest in. Once they have customized their search, they may then opt to receive email alerts when a property matching their specifications becomes available, courtesy of the MLSLI.

Not only is the addition of IDX Broker beneficial to Braden clients, but to him as well. Through an administrative login page, Braden has all the tools to manage his business and take complete control of the look and personalization of his website. It is here that he can create dynamic title tags and XML codes, increasing his listing visibility and their potential of being syndicated with major search engines. Braden has the ability to edit his custom CSS and global wrappers, therefore controlling the look and feel of his website, giving him the capabilities to create a unique branding throughout each page. And he can also view traffic reports detailing which pages on his website are being viewed most frequently. This custom IDX software helps Braden to better manage his business, while creating a truly personalized website.

About Larry Braden
Residing in Dix Hills, New York, Larry Braden is a successful real estate professional and the owner of The Braden Group. Braden prides himself on being a hard working and honest person. He is pleased to be the owner and a team member of The Braden Group.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.