Wickedelic Lingerie, a leading retailer of sexy lingerie, has launched a completely re-designed website, tailoring the shopping experience to customer needs.

Lee Mill, Devon -- (SBWire) -- 04/30/2009 -- Wickedelic Lingerie, a leading retailer of sexy lingerie, has launched a completely re-designed website, tailoring the shopping experience to customer needs.

The site features many new improvements. A secure two-page checkout allows shoppers to purchase items with confidence and ease, while an improved loyalty program makes it easier for customers to gain rewards for purchasing.

In addition, the site offers various social features to engage the lingerie community, and an updated design that reflects the firm's modern and forward-thinking philosophy.

The former site, http://www.wicked-lingerie.co.uk, has now been changed to http://www.wickedeliclingerie.co.uk.

"Our new website is wider, innovative and user-friendly, and really serves as a model for what customers expect when they shop on the internet," says Nick Gibbens, web manager for Devon-based Wickedelic Lingerie.

"Our previous website was a little outdated, and did not completely serve the purpose of informing our customers about the large number of products we sell. Much like upgrading to a newer, better motor, we also upgraded to a better web address - http://www.wickedeliclingerie.co.uk," Mr Gibbens added.

The in-house website development team of Wickedelic Lingerie built the new site that is sexy, sleek, sophisticated and user friendly; and most importantly reflects the company's position in its sector.

Leading London-based digital marketing agency Affiliate Program Advice provided consultancy for the re-design.

About Wickedelic Lingerie:
Wickedelic Lingerie was formed in 2006, and has become one of the UK's largest retailers of sexy and bedroom lingerie.

The company is based in Lee Mill, Devon, and prides itself on the quality and range of its products.

The website now offers more than 1,500 different products. The line includes ladies lingerie, including babydolls, bustiers and corsets, gowns, chemises, camisole sets and thongs, as well as specialising in bridal lingerie. The new expanded range also consists of men’s underwear, fancy dress, plus-size lingerie and shoes.

For more information, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
Devon,
PL21 9RL
Phone: 0871 871 0040
Email: nick@wicked-lingerie.co.uk