Absorbent, Ink. re-brands promotional products blog. Now voiced by company mascot Abby Ink, the new blog focuses on fun ways to utilize promotional products.

Lawrence, KS -- (SBWire) -- 07/16/2009 -- Absorbent, Ink., the online promotional products company, attracts thousands of visitors to its website and blog every day. As part of the company's Web 2.0 marketing campaign, the Absorbent, Ink. blog has been re-branded.

“As we've been evaluating how best to utilize social media, it became apparent that it was time to give our blog a facelift,” said Lee Eldridge, president of Absorbent, Ink. “We've been developing our presence on Facebook, Linkedin and Twitter. And it was time to give our blog a stronger and more consistent voice.”

The new blog focuses on fun ways to utilize promotional products, with a dash of humor.

“Abby Ink is a mascot we originally created to add some levity to our blog,” explained Eldridge. “We have an 'Ask Abby' section where visitors can submit questions directly to Abby. This has been so well received by our visitors, that we decided it was time to turn the entire blog over to Abby. So far, the response has been very good.”

To visit the updated blog: http://www.absorbentprinting.com/blog/

Based out of Lawrence, Kansas, Absorbent, Ink. was founded by Lawrence residents Lee Eldridge and Billy Pilgrim. Absorbent, Ink. specializes in promotional products, giveaways and corporate gifts.

About Absorbent, Ink.
Founded in 2000, Absorbent, Ink. specializes in promotional products and corporate gifts for a wide array of clients ranging from Fortune 500 companies to academic institutions. Initially a staff of five, Absorbent, Ink. has grown to a staff of more than 40 without sacrificing integrity and personal commitment. With the reputation as the best in the industry, it is recognized for excellent client service, a broad collection of promotional products, and providing companies significant, measurable results in brand promoting. Absorbent, Ink. is headquartered in Lawrence, Kansas. For more information, visit http://www.AbsorbentPrinting.com

Recognition
• Twice recognized by the Inc. 500 as one of the fastest growing companies in the country.
• Twice awarded a Spirit Award by Counselor magazine as one of the “10 Fastest-Growing Distributors” in the promotional products industry.
• Recognized by Counselor magazine as one of the “Best Places to Work” in the promotional products industry.