The old practices of starving are shunned and people are encouraged on staying health to look fashionable

Chandigarh, UT -- (SBWire) -- 07/22/2009 -- Madame participates in a fashion show for the fitness-buffs to prove the old adage- ‘Health is Wealth’. The young generation has till date modified health and fashion definitions and come up with newer versions, like- ‘Health is Fashion’, ‘Thin is In’ etc, but the fact remains that health and fitness is something which cannot be compromised on. On the other hand, fashion has been portrayed in a negative limelight in the past few days through health issues like Anorexia and Fashion-Starving.

Expressing the need to change the prevalent ‘Fashion is anti-Health’ syndrome and infusing awareness, a leading women’s apparel and styling Brand- Madame proved it through the fashion show. The show sizzled with health-conscious women walking the ramp, on Saturday 18 of July’09, in Indore.

Mr. Parag Pundit, Head– Talwalkar, Indore remarked “Fashion has become inevitable for today’s youth but the concept of staying healthy along with staying fashionable is relatively new to them. The Talwalkar Group values the association with Madame in this direction”

Mr. Akhil Duggar, Creative Head- Madame expressed his views, “Fashion joins Fitness through this fashion show. We appreciate the idea of encouraging people to see the bigger picture and being fitness-conscious alongwith being fashionable.”

About Madame
Madame is a youthful brand focused on the evolving global fashion trends. From the onset, Madame aimed at recreating the fashion standards in the international market and achieving an appropriate balance of latest trends, quality and elegance.

With more than 15 years in the Indian Market, Madame has been the first and only home brand to provide women apparels exclusively. One thing that has been synonymous with the brand since it’s inception in 1993 is “contemporary styling’. Madame has always been a ‘design ahead’ brand. Madame is spearheaded by Mr. Bipan Jain, a seasoned industrialist with an Experience of over 27 years in Apparel Manufacturing.

Year 2002 marked the launch of Madame's First Flagship Store at Lokhandwala – Mumbai. The present tally has increased to 54 Exclusive Stores spread across INDIA and will touch a number of 100 by 2010. The Brand has a strong Zonal Representation Network of over 600 Multi Brand Outlets across the Country. Madame was also been nominated in the top five Woman’s Western Wear Brands in the country by CMAI and among top four women wear brands by IFF.