A custom IDX solution speeds up and simplifies the online property search process, saving both realtors and their clients time and hassle.

Eugene, OR -- (SBWire) -- 07/30/2009 -- Ken Kramer with Blue and Gold Realty has chosen to employ IDX, Inc. to give his website a more personalized and simplistic look and feel. Setting him above and beyond his competition, this custom IDX solution will enable consumers to have the most comprehensive and resourceful online real estate search possible, with the way that the IDX Broker software takes raw listing data from the MetroList- Sacramento MLS (Metrolist) and the Bay Area Real Estate Information Services MLS (BAREIS), and formats the information to be displayed as a seamlessly integrated part of Kramer’s website.

Five distinct search functionalities: basic, advanced, map, address and listing ID, enable potential home buyers narrow their search results, in effort to find a home that fits their every want, need and desire. The advanced search option, being the most comprehensive, gives home seekers the option to focus their searches to even the finest of details, including everything from the number of rooms, to the flooring, to the heating/ cooling system, to the neighborhood, increasing efficiency by eliminating having to view properties that do not fit to characteristics they are looking for. Clients may then opt to save their search preferences and receive automatic email updates the moment a property matching their specifications becomes available on Metrolist and/ or BAREIS MLS networks.

Kramer can view his clients information and saved search preferences through a Lead Management section, located in his administrative login dashboard, giving him the ability to get to know each client on a more personal level, creating a more tailored online search experience for each individual. It is here that he cannot only edit the layout, design and search options available according to both his and his clients personal preferences, but Kramer also has access to traffic reports, detailing which pages and listings on his site are being viewed most frequently. Each of these resources aide Kramer in creating an overall more efficiently managed online real estate business.

About Ken Kramer
Residing in Vacaville, California, Ken Kramer is a successful real estate Broker and a proud member of the Blue and Gold Realty team. He prides himself on being an honest, organized, and hard-working real estate professional , in an extremely competitive market, and will do whatever it takes to ensure that his clients find a home that fits all of their want and need.

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit http://www.idxbroker.com.