Acquiring a new Partner with “Web 2.0, integrated online marketing” expertise

Bangkok, TH -- (SBWire) -- 12/08/2009 -- Penner-Madison & Company Limited, a Thai advertising and marketing communications agency based in Bangkok, today announced the acquisition of a new Partner, Peter Bachner, formerly from San Francisco, California who brings to the agency Web 2.0 integrated online marketing expertise.

Looking towards the future, the agency sees a great opportunity in enhancing their traditional “offline” practices with “online” components that can give their clients additional value beyond what’s being offered by agencies typically in Bangkok today.

“Peter comes to our agency with true expertise in blended integrated online marketing. While most agencies ‘go through the motions’ of offering websites and SEO, Penner-Madison will be now able to bring blended integrated online marketing that delivers solutions specifically designed around Thai and South East Asia online realities.

Our toolbox will include multiple landing page capabilities with A/B testing, webcasting and podcasting, sophisticated search engine optimization specific to psychographics, industries and regions, brand awareness and direct response strategies and true measurement matrixes to produce results specific to our clients goals,” said Penner-Madison Managing Director Ms. Chupit Chutitum.

Another area of “New Media” interest to Penner-Madison that Peter Bachner is developing involves mobile marketing. According to Peter Bachner, “Thailand has a 60% mobile user penetration and ranks second only to China in instant message usage. Additionally Thai teenagers spend on average 2.8 hours a day on the phone, which is one of the highest usage rates in all of Asia. With the rapid technology improvements in mobile phone applications I believe that we will see this mobile medium as one of the most effective promotional call-to-action tools for marketing within Thailand”.

Peter Bachner brings to Penner-Madison an expertise in a number of disciplines, including database micro-marketing, strategic market planning, media cross-promotional marketing, large international sports event marketing and integrated online marketing in which he is credentialed from the University of San Francisco in the United States.

As a partner, Peter takes on the title of Director of Strategic Marketing and work in conjunction with Managing Director Chupit Chutitum. Penner-Madison expects 2010 to be a year of growth and enrichment for this Thai agency.

You are invited to contact Peter directly at Penner-Madison via his mobile phone at +66819223480 or by email at peter_b@penner-madison.com. Penner-Madison is located on the web at http://www.penner-madison.com .

About Penner-Madison & Company Limited
Penner-Madison was founded in Bangkok, Thailand in 1997 to provide a one-stop solution for integrated marketing communications. Initially launched as an IT industry specialist, we now represent a growing list of both multinational and Thai companies in a variety of industries.

We are a talented and multi-disciplined group of marketing executives, specializing in strategic and fully integrated marketing communications campaigns. By providing complementary marketing disciplines, we are able to leverage all activities to effectively meet each of our client's unique communications objectives. Our services include public relations, special events, marketing, and both offline and online integrated marketing solutions.

Executive Biography
Peter Bachner
Partner/Strategic Marketing Director

Penner-Madison & Company Limited

Originally from the San Francisco California Bay Area, Peter Bachner joins Penner-Madison with over 2 decades of successful experience in advertising, marketing and public relations.

Considered one of the top experts in segmentation and promotional marketing in the United States, Peter has worked on a consulting basis for such clients as Toyota, abc Media Networks, the Chinese government and a list of cutting edge technology development companies that specialize in multi channel marketing CRM systems where he’s assisted in the development and strategic branding process.

In alignment with Penner-Madison’s special events expertise, Peter brings a background in development and execution of both national and international special events for numerous entities including Special Olympics International, the San Francisco County Fair, as well as sports and promotional events in conjunction with ESPN, MTV Networks, NBC and a long list of dynamic events. These events have included national television specials, complex media and corporate sponsorship development and creative public relations strategies that have been highlighted by the national press.

Recently credentialed in integrated online marketing, Peter is currently developing a full service integrated online marketing department at Penner-Madison and will assist in positioning Penner-Madison as the trend leader in true New Media/Web 2.0 strategies.

Peter is currently building a home on Windmill Golf Course outside of Bangkok and with his wife and four year old son plan to make Bangkok their permanent home.

Media contacts:

Peter Bachner
Penner-Madison & Company Limited
Tel: +662 716 5246 ext. 103
peter_b@penner-madison.com

Suthira Suwanbenchakul
Penner-Madison & Company Limited
Tel: +662 716 5246 ext. 125
suthira_s@penner-madison.com