Phoenix, AZ -- (SBWire) -- 01/27/2010 -- “The money is in the list!” is the mantra of most online marketing experts. But how do you grow this list? “You have to entice people to opt-in,” business coach and consultant Carma Spence-Pothitt, author Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them!, now available at Amazon.com in both trade paperback and Kindle editions.

“Simply offering a newsletter subscription no longer cuts it,” says Spence-Pothitt. “That’s why I created ‘Opt-In Bonus Secrets’ a free e-course which lays out the basics of creating a compelling opt-in gift or, a some people call it, an ‘ethical bribe.’”

The course is delivered via email and covers these topics:

• Why you need to be collecting your web visitors’ information with an opt-in box
• What your opt-in box should look like
• Where you should place your opt-in box
• Why you need an opt-in bonus
• Tips on how to develop your opt-in bonus

To enroll in this free e-course, just visit http://www.optinbonussecrets.com and complete the form.

Not collecting visitor information and not having a compelling opt-in incentive are two of the 5 deadly mistakes Spence-Pothitt reveals in her new book, Home Sweet Home Page. Drawing on her more than 20 years experience in marketing and public relations, Spence-Pothitt created a book that is easy to understand and simple to use time and again. In her business, she helps authors, speakers and coaches build a thriving web presence through effective use of web pages, information product development and social media.

Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! (ISBN 978-0557044337, 73 pages, $9.99) was self-published through Lulu.com. For information about the book or author, Carma Spence-Pothitt, visit http://www.homesweethomepagebook.com.