IDX Broker uses its custom IDX solution to speed up the online property search process, saving both real estate professionals and their clients time.

Eugene, OR -- (SBWire) -- 02/12/2010 -- Jack Lanners with The Lanner's Group, Inc. has chosen to employ IDX, Inc. to incorporate a custom IDX solution into the search function of his real estate website, developing the most organized, comprehensive and time efficient online property search possible. Courtesy of this innovative Internet Data Exchange (IDX) technology's association with MLS systems, Lanners is able to display Sunshine MLS (SSMLS) and Marco Island MLS (MIMLS) listing information, directly onto his website; providing home seekers in Naples, Florida and its surrounding areas with access to thousands of the most current and up-to-date property listings on the web, presented to them in a seamlessly integrated and easily searchable fashion.

Five well-round and original search categories are available for potential home buyers browsing pleasure, those being: basic, advanced, map, address and listing ID. Each search function contains its own distinctive and comprehensive traits, aiding consumers in narrowing their search results, in efforts to find their truly ideal property. Once the home seeker has found a property that fits their specifications, they can find convenient and user-friendly links, located on each listings page, to contact the listing agent for more information, view large photo galleries, email property details, print a flyer, schedule a showing, take a virtual tour, calculate likely mortgage payments and even located their desired property on an interactive Google Map.

Not only is this IDX Broker software integration beneficial to prospective home buyers, but to Lanners as well. Via his own personal administrative login page, Lanners has the ability to edit his custom CSS and global wrappers, developing a sense of unique branding and customization throughout each page of his website. He has access to traffic reports, detailing which pages and listings on his site are most popular and are being viewed most frequently. Lanners also has the resources to create custom XML and RSS codes and dynamic title tags, increasing his listings visibility, as well as their chances of syndication to major real estate search engines.

About Jack Lanners
Residing in Naples, Florida, Jack Lanners is a successful and hardworking real estate professional and a key member of The Lanners Group, Inc. real estate team. He states, “I have been in Marketing for over 35 years, therefore the transition to Real Estate was a natural.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.