Yavapai Plumbing and Heating, a rapidly growing company in the Prescott, AZ area, has extended its online presence by launching a new locally optimized website to attract new customers.

San Francisco, CA -- (SBWire) -- 11/20/2013 --In today’s world the first port of call for almost any product or service is Google. Individuals use search terms to identify businesses that can best meet their needs, and often judge this about how well the company matches the search terms they use. As a result, more and more companies are opening ‘portals’ to their website through URLs that fit the search terms people are using for their services. Yavapai Plumbing and Heating have recently adopted this strategy in response to a successful expansion of their business, and have launched Prescott Plumbing so they can be found by the right people.

Having the Prescott Plumbers URL increases the likelihood that anyone typing that phrase into Google will receive them among the top results and therefore be more likely to make use of the company’s services. That likelihood increases even more so when individuals visit the site and find the comprehensive services offered and the company’s dedicated ethos.

They are committed to developing the expertise of local apprentices who are recruited from the territories they serve. This benefits the community because they have skilled workmen in their locality, meaning they can be reached faster in an emergency as well as being more convenient for issues of maintenance.

A spokesperson for Yavapai Plumbing and Heating explained, “We want all the territories of Northern Arizona to think of us as a local company, because the fact is we employ skilled individuals from all the places we seek to operate in, using their local knowledge and expertise to serve their communities. Having a website specified to that locality helps individuals feel comfortable using the service, as we aren’t a faceless corporate plumbing company - we’re a group of local people, helping those around us with their plumbing and heating problems. Individuals can visit either our Prescott plumbers page or our home page to find out more about us.”

About Yavapai Plumbing and Heating
Yavapai Plumbing and Heating serving Northern Arizona from Prescott to Sedona including Prescott Valley, Chino Valley, Cottonwood and Camp Verde. The company’s philosophy is to excel with its clients, nurture the growth of its employees and profitably expand to become the number one provider of plumbing and heating services in Northern Arizona. For more information, please visit: http://www.ypeinc.com/